Does Boy Smells send PR packages to small influencers?

Boy Smells lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Boy Smells send in a PR package?

Their best-known product is Citrush Gold Perfume. A typical Boy Smells PR package is worth about $50. Products retail around $75.

How do I apply to the Boy Smells PR list?

Boy Smells prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Boy Smells pay creators?

Boy Smells mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Boy Smells work with creators in?

Boy Smells works with creators in US, Worldwide.

How long does Boy Smells take to reply?

Creators who hear back from Boy Smells usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Boy Smells

Homeboysmells.com →

Accepting PR

About Boy Smells

BOY SMELLS is highly spirited scented candles, fine fragrance, perfume, body mists & washes and lotions. Turn the daily routine into meaningful rituals. Free shipping in USA .

What Boy Smells sends creators

Hero product: Citrush Gold Perfume
Typical PR package value: ~$50
Average retail price: ~$75
Collaboration type: Gifted product (no fee)

Who Boy Smells wants to reach

Boy Smells's customers are fashion-forward individuals seeking luxury scented candles and perfumes. Creators whose followers match that profile get the strongest response.

Content that fits Boy Smells: fun, personality-led content: trends, humour and quick cuts work well.

Boy Smells on social

@boy__smells has 220K followers on Instagram across 501 posts. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

32%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Boy Smells PR list

Boy Smells works with creators from around 500 followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Boy Smells

Build your pitch around Citrush Gold Perfume, the product Boy Smells is best known for. Show how your audience overlaps with theirs (fashion-forward individuals seeking luxury scented candles and perfumes) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Boy Smells PR FAQ

Does Boy Smells send PR packages to small influencers?: Boy Smells lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Boy Smells send in a PR package?: Their best-known product is Citrush Gold Perfume. A typical Boy Smells PR package is worth about $50. Products retail around $75.
How do I apply to the Boy Smells PR list?: Boy Smells prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Boy Smells pay creators?: Boy Smells mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Boy Smells work with creators in?: Boy Smells works with creators in US, Worldwide.
How long does Boy Smells take to reply?: Creators who hear back from Boy Smells usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more home brands with open PR applications on the Home directory, or browse the full PR forms directory to find your next collaboration.

Boy Smells details last updated September 2026.