Does Boots send PR packages to small influencers?

Boots lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.

What does Boots send in a PR package?

Their best-known product is beauty and skincare products. A typical Boots PR package is worth about $75. Products retail around $15.

How do I apply to the Boots PR list?

Use the contact details on this page to reach the Boots PR team with your media kit and a content idea.

Does Boots pay creators?

Boots runs a gifted product + affiliate commission programme.

Which countries does Boots work with creators in?

Boots works with creators in Worldwide, US.

How long does Boots take to reply?

Creators who hear back from Boots usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Boots

Beautyboots.com →

Accepting PR

About Boots

Founded in 1867, Boots is a British health and beauty retailer chain with stores across the UK, Europe and Asia. It is one of the UK's...

What Boots sends creators

Hero product: beauty and skincare products
Typical PR package value: ~$75
Average retail price: ~$15
Collaboration type: Gifted product + affiliate commission

Who Boots wants to reach

Boots's customers are uK consumers seeking affordable beauty and wellness products. Creators whose followers match that profile get the strongest response.

Content that fits Boots: content that matches their casual brand voice.

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

15K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Boots PR list

Boots works with creators from around 15K followers in Worldwide, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Boots

Build your pitch around beauty and skincare products, the product Boots is best known for. Show how your audience overlaps with theirs (uk consumers seeking affordable beauty and wellness products) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Boots PR FAQ

Does Boots send PR packages to small influencers?: Boots lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.
What does Boots send in a PR package?: Their best-known product is beauty and skincare products. A typical Boots PR package is worth about $75. Products retail around $15.
How do I apply to the Boots PR list?: Use the contact details on this page to reach the Boots PR team with your media kit and a content idea.
Does Boots pay creators?: Boots runs a gifted product + affiliate commission programme.
Which countries does Boots work with creators in?: Boots works with creators in Worldwide, US.
How long does Boots take to reply?: Creators who hear back from Boots usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Boots details last updated July 2026.