Does Birchbox send PR packages to small influencers?

Birchbox lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Birchbox send in a PR package?

Their best-known product is Customizable Monthly Beauty Subscription Box. A typical Birchbox PR package is worth about $75. Products retail around $45.

How do I apply to the Birchbox PR list?

Use the contact details on this page to reach the Birchbox PR team with your media kit and a content idea.

Does Birchbox pay creators?

Birchbox runs a gifted product + affiliate commission programme.

Which countries does Birchbox work with creators in?

Birchbox works with creators in Worldwide, US.

How long does Birchbox take to reply?

Creators who hear back from Birchbox usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Birchbox

Beautybirchbox.com →

Accepting PR

About Birchbox

Birchbox believes in easy to use products that work – and make you look and feel great. Birchbox's subscription service makes it easy to find those products.

What Birchbox sends creators

Hero product: Customizable Monthly Beauty Subscription Box
Typical PR package value: ~$75
Average retail price: ~$45
Collaboration type: Gifted product + affiliate commission

Who Birchbox wants to reach

Birchbox's customers are women seeking curated premium beauty products monthly. Creators whose followers match that profile get the strongest response.

Content that fits Birchbox: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Birchbox PR list

Birchbox works with creators from around 500 followers in Worldwide, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Birchbox

Build your pitch around Customizable Monthly Beauty Subscription Box, the product Birchbox is best known for. Show how your audience overlaps with theirs (women seeking curated premium beauty products monthly) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Birchbox PR FAQ

Does Birchbox send PR packages to small influencers?: Birchbox lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Birchbox send in a PR package?: Their best-known product is Customizable Monthly Beauty Subscription Box. A typical Birchbox PR package is worth about $75. Products retail around $45.
How do I apply to the Birchbox PR list?: Use the contact details on this page to reach the Birchbox PR team with your media kit and a content idea.
Does Birchbox pay creators?: Birchbox runs a gifted product + affiliate commission programme.
Which countries does Birchbox work with creators in?: Birchbox works with creators in Worldwide, US.
How long does Birchbox take to reply?: Creators who hear back from Birchbox usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Birchbox details last updated July 2026.