Does Beauty and the Boutique send PR packages to small influencers?

Beauty and the Boutique has no stated follower minimum, so nano and micro creators can apply.

What does Beauty and the Boutique send in a PR package?

Their best-known product is Anti Redness Miracle Formula. A typical Beauty and the Boutique PR package is worth about $50. Products retail around $34.

How do I apply to the Beauty and the Boutique PR list?

Beauty and the Boutique prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Beauty and the Boutique pay creators?

Beauty and the Boutique mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Beauty and the Boutique work with creators in?

Beauty and the Boutique works with creators in Worldwide.

How long does Beauty and the Boutique take to reply?

Creators who hear back from Beauty and the Boutique usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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About Beauty and the Boutique

Multi-brand beauty retailer curating skincare, makeup, and wellness products with tutorials and styling tips. Founded by makeup artist Katie to help women feel confident and renewed.

What Beauty and the Boutique sends creators

Hero product: Anti Redness Miracle Formula
Typical PR package value: ~$50
Average retail price: ~$34
Collaboration type: Gifted product (no fee)
Product types: lipsticks, moisturisers, serums, eyeshadows, cleansers

Who Beauty and the Boutique wants to reach

Beauty and the Boutique's customers are women seeking confidence through curated beauty products and makeup tutorials. Creators whose followers match that profile get the strongest response.

Content that fits Beauty and the Boutique: content that matches their wellness brand voice.

Brand Stats

44%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Niche

beauty-education, anti-aging

Regions

Worldwide

Social Media

How to get on the Beauty and the Boutique PR list

Beauty and the Boutique works with creators of any size in Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Beauty and the Boutique

Build your pitch around Anti Redness Miracle Formula, the product Beauty and the Boutique is best known for. Show how your audience overlaps with theirs (women seeking confidence through curated beauty products and makeup tutorials) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in beauty-education, anti-aging is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.