Find UGC creators from Gemini
- Search vetted UGC creators by niche, platform and country
- See follower band, engagement and who accepts gifted collabs
- Add once on the web, then use it in Gemini on web and mobile
Google curates the Connected Apps catalog, so Newcollab is added as a custom app. The link works today. Last updated 16 October 2026.
The Newcollab custom app for Gemini
Newcollab is a gifted UGC platform for DTC brands. Added to Gemini as a custom connected app, Newcollab lets you ask for UGC creators in plain English and get a vetted shortlist back in the chat, with each creator’s platform, niches, follower band, engagement and gifting preference. One link then opens a free gifted roster on Newcollab with the same filters.
Vetted UGC creators, not scraped lists
Every creator signed up on Newcollab and opted into brand collabs. No cold scraped profiles.
Built for gifted collabs
See who accepts product-for-content before you reach out, so you stop DMing creators who only take paid deals.
Privacy first
Handles appear only for creators with a public portfolio. Everyone else shows as anonymous stats.
Zero setup
No API key, no account, no install. Paste one link and ask in plain English.
How to find UGC creators in Gemini in 3 steps
Connect, ask, gift. Setup takes under a minute and needs no install, account or API key.
Connect
On gemini.google.com, open Settings, then Connected Apps. Under Custom apps, choose Add a custom app, paste the Newcollab link below and click Next. There is nothing to sign in to.
Ask
In a chat, type @Newcollab Creator Search followed by your request: niche, platform, country, or the product you want to seed. It works in any language you write in.
Gift
Open the roster link in the results. Pick creators on a private roster, lock the list and export a shipping CSV for Shopify or ShipStation.
https://api.newcollab.co/api/v1/integrations/gemini/mcpCustom apps are added on the Gemini web app and then also work in the Gemini mobile app. Google requires a personal Google account and Keep Activity turned on; check Google’s help page for current country availability.
What it looks like in Gemini
Ask in plain English. Gemini picks the filters, calls Newcollab and summarizes the creators it finds.
What can I ask Gemini?
Anything you would ask a teammate who knows the creator market. Name the niche, the platform and the country, or just describe the product.
“@Newcollab Creator Search find me 5 fitness creators who accept gifted products.”
“@Newcollab Creator Search show beauty creators in France on Instagram.”
“@Newcollab Creator Search I need TikTok creators for supplement ads in the US with strong engagement.”
“@Newcollab Creator Search find pet product micro-influencers I could send PR boxes to.”
What Gemini sees for each creator
Up to 8 creators per search, ranked by niche fit, gifting preference and engagement.
| Field | What it means |
|---|---|
| Platform | TikTok or Instagram, the channel the creator is active on. |
| Niches | Up to three content niches, best match first. |
| Follower band | A range such as 10K–50K, never an exact count. |
| Engagement | Engagement rate label from recent posts. |
| Country | Creator country, when known. |
| Open to gifting | Whether the creator accepts product-for-content collabs. |
| Average views and past brands | Shown when the creator has posted work on Newcollab. |
| Handle and portfolio link | Only for creators who published a public UGC portfolio. |
| Roster link | A link to open a free gifted roster on Newcollab with the same filters. |
Gemini Connected Apps catalog vs custom app link
Both talk to the same Newcollab search. The only difference is how you add it.
| Gemini Connected Apps catalog | Custom app link | |
|---|---|---|
| Status | Curated by Google partners | Live today |
| Setup | One click if featured | Paste the link in Connected Apps |
| Sign-in | None | None |
| Creator search | Yes | Yes |
| Gemini mobile | Yes | Yes, after adding on the web |
| Cost | Free | Free |
MCP server reference
A public, read-only Model Context Protocol server over Streamable HTTP with plain JSON responses. No authentication. One tool. 30 tool calls per minute per IP.
| Server URL | https://api.newcollab.co/api/v1/integrations/gemini/mcp |
| Transport | Streamable HTTP (POST, JSON responses) |
| Authentication | None |
| Tool | search_ugc_creators (read-only, idempotent) |
| Rate limit | 30 calls per minute per IP |
| Parameter | Type | Description |
|---|---|---|
niche (required) | string | Vertical or category, e.g. skincare, fitness, supplements, pet products. |
platform | tiktok | instagram | all | Social channel. Defaults to tiktok. |
country | string | Two-letter creator country code, e.g. US, GB, AU, CA. |
limit | integer 1–8 | Number of creators returned. Defaults to 5. |
Gemini CLI
Add the server to the Gemini CLI, then ask for creators in any session.
gemini mcp add --transport http newcollab https://api.newcollab.co/api/v1/integrations/gemini/mcp
Gemini Enterprise
Workspace admins can add it under Manage team, then Connected apps, then Add MCP Server, with No authentication.
https://api.newcollab.co/api/v1/integrations/gemini/mcp
Read-only, no sign-in, no chat data
What Newcollab receives
Only the search filters Gemini sends (niche, platform, country, number of results) and the calling server's IP address, used for rate limiting and kept for about a minute. Never your conversation, name or Google account.
What creators share
Creators who published a public UGC portfolio appear with their handle and portfolio link. Everyone else appears as anonymous stats. Creators can unpublish their portfolio at any time. Read the privacy policy.
Want brands to find you in Gemini?
Brands searching from Gemini see creators with a published Newcollab UGC portfolio first, with a direct link to their work. Build yours free in a few minutes, no Canva needed.
Frequently asked questions
How do I add Newcollab to Gemini?
On gemini.google.com, open Settings, then Connected Apps. Under Custom apps, choose Add a custom app, paste https://api.newcollab.co/api/v1/integrations/gemini/mcp and click Next. No sign-in is needed. Then type @Newcollab Creator Search in any chat.
Can Gemini find UGC creators on its own?
Gemini can search the web and name well-known influencers, but it cannot tell which creators make UGC, accept gifted collabs, or what their engagement is. The Newcollab custom app gives Gemini a live, vetted directory of opted-in creators to search.
Is Newcollab in Gemini free?
Yes. The custom app is free and needs no Newcollab account or API key. If you go on to gift product, your first campaign on Newcollab has no platform fee, you only pay for product and shipping. After that it is $299 a month if you opt in, with no auto-billing.
Why is Newcollab not in the Gemini Connected Apps list?
Google curates the apps featured in Connected Apps through its own partnerships and has no public submission process yet. Any MCP server can still be added as a custom app, which is how Newcollab works in Gemini today.
Does it work in the Gemini mobile app?
Yes. Custom apps can only be added on the Gemini web app, but once added they are also available in the Gemini mobile app on the same Google account.
What data does Newcollab receive from Gemini?
Only the search filters Gemini sends (niche, platform, country and number of results) and the calling server’s IP address for rate limiting, kept for about a minute. We never receive your conversation or Google account details.
Why do some creators show without a handle?
Handles appear only for creators who published a public UGC portfolio on Newcollab. Everyone else is shown as anonymous stats (niche, follower band, country) to protect their privacy. Brands see full profiles on their private Newcollab roster.
Keep going
Found your creators? Gift them free.
Open a private roster, pick who to gift and export a shipping CSV. Your first campaign has no platform fee, then $299/month only if you opt in.
Start free campaign →