Find UGC creators from Claude
- Search vetted UGC creators by niche, platform and country
- See follower band, engagement and who accepts gifted collabs
- Works in Claude on web, desktop and mobile, plus Claude Code
Directory listing in review with Anthropic. The custom connector link works today. Last updated 16 October 2026.
The Newcollab connector for Claude
Newcollab is a gifted UGC platform for DTC brands. The Newcollab connector gives Claude a live, read-only view of our vetted UGC creator directory, so you can shortlist creators for product seeding or paid social without leaving the conversation. Each result shows platform, niches, follower band, engagement and gifting preference, plus a link to open a free gifted roster on Newcollab.
Vetted UGC creators, not scraped lists
Every creator signed up on Newcollab and opted into brand collabs. No cold scraped profiles.
Built for gifted collabs
See who accepts product-for-content before you reach out, so you stop DMing creators who only take paid deals.
Privacy first
Handles appear only for creators with a public portfolio. Everyone else shows as anonymous stats.
Zero setup
No API key, no account, no install. Paste one link and ask in plain English.
How to find UGC creators in Claude in 3 steps
Connect, ask, gift. Setup takes under a minute and needs no install, account or API key.
Connect
In Claude, open Settings, then Connectors, and choose Add custom connector. Name it Newcollab and paste the link below. There is nothing to sign in to.
Ask
Turn on Newcollab from the tools menu in a chat, then describe the creators you need: niche, platform, country, or the product you want to seed.
Gift
Open the roster link from the results. Pick creators on a private roster, lock the list and export a shipping CSV for Shopify or ShipStation.
https://api.newcollab.co/api/v1/integrations/claude/mcpCustom connectors are available on Claude Free, Pro, Max, Team and Enterprise. On Team and Enterprise, an owner may need to add the connector for the organization first.
What it looks like in Claude
Ask in plain English. Claude picks the filters, calls Newcollab and summarizes the creators it finds.
What can I ask Claude?
Anything you would ask a teammate who knows the creator market. Name the niche, the platform and the country, or just describe the product.
“Who are some Instagram fitness micro-influencers in the UK I could send PR packages to?”
“Plan a 10-creator seeding launch for our new SPF and find the creators to start with.”
“Find TikTok creators in the US who make home and kitchen UGC and accept gifting.”
“I need UGC for Meta ads for a supplement brand. Find creators with strong engagement.”
What Claude sees for each creator
Up to 8 creators per search, ranked by niche fit, gifting preference and engagement.
| Field | What it means |
|---|---|
| Platform | TikTok or Instagram, the channel the creator is active on. |
| Niches | Up to three content niches, best match first. |
| Follower band | A range such as 10K–50K, never an exact count. |
| Engagement | Engagement rate label from recent posts. |
| Country | Creator country, when known. |
| Open to gifting | Whether the creator accepts product-for-content collabs. |
| Average views and past brands | Shown when the creator has posted work on Newcollab. |
| Handle and portfolio link | Only for creators who published a public UGC portfolio. |
| Roster link | A link to open a free gifted roster on Newcollab with the same filters. |
Claude directory vs custom connector link
Both talk to the same Newcollab search. The only difference is how you add it.
| Claude directory | Custom connector link | |
|---|---|---|
| Status | In review with Anthropic | Live today |
| Setup | One click once listed | Paste the link in Settings |
| Sign-in | None | None |
| Creator search | Yes | Yes |
| Claude Code | Yes, same account | Yes, via claude mcp add |
| Cost | Free | Free |
MCP server reference
A public, read-only Model Context Protocol server over Streamable HTTP with plain JSON responses. No authentication. One tool. 30 tool calls per minute per IP.
| Server URL | https://api.newcollab.co/api/v1/integrations/claude/mcp |
| Transport | Streamable HTTP (POST, JSON responses) |
| Authentication | None |
| Tool | search_ugc_creators (read-only, idempotent) |
| Rate limit | 30 calls per minute per IP |
| Parameter | Type | Description |
|---|---|---|
niche (required) | string | Vertical or category, e.g. skincare, fitness, supplements, pet products. |
platform | tiktok | instagram | all | Social channel. Defaults to tiktok. |
country | string | Two-letter creator country code, e.g. US, GB, AU, CA. |
limit | integer 1–8 | Number of creators returned. Defaults to 5. |
Claude Code
Add the server from your terminal, then ask Claude Code for creators in any session.
claude mcp add --transport http newcollab https://api.newcollab.co/api/v1/integrations/claude/mcp
Claude API (MCP connector)
Pass the URL as an mcp_servers entry with type "url". No authorization token is needed.
https://api.newcollab.co/api/v1/integrations/claude/mcp
Read-only, no sign-in, no chat data
What Newcollab receives
Only the search filters Claude sends (niche, platform, country, number of results) and the calling server's IP address, used for rate limiting and kept for about a minute. Never your conversation, name or Anthropic account.
What creators share
Creators who published a public UGC portfolio appear with their handle and portfolio link. Everyone else appears as anonymous stats. Creators can unpublish their portfolio at any time. Read the privacy policy.
Want brands to find you in Claude?
Brands searching from Claude see creators with a published Newcollab UGC portfolio first, with a direct link to their work. Build yours free in a few minutes, no Canva needed.
Frequently asked questions
How do I add Newcollab to Claude?
Open Claude Settings, go to Connectors and choose Add custom connector. Name it Newcollab and paste https://api.newcollab.co/api/v1/integrations/claude/mcp. There is no sign-in step. Once the connector is approved in the Claude directory you will also be able to add it in one click.
Can Claude find UGC creators without a connector?
Claude can name well-known influencers from its training data, but it cannot tell you which creators make UGC today, their engagement, or who accepts gifted collabs. The Newcollab connector gives Claude a live, vetted creator directory to search, so answers come from real opted-in creators.
Is the Newcollab connector free?
Yes. The connector is free and needs no Newcollab account or API key. If you go on to gift product, your first campaign on Newcollab has no platform fee, you only pay for product and shipping. After that it is $299 a month if you opt in, with no auto-billing.
What data does the connector receive?
Only the search filters Claude sends (niche, platform, country and number of results) and the calling server’s IP address for rate limiting, kept for about a minute. We never receive your conversation, your name or your Anthropic account details. Full details are in the Newcollab privacy policy.
Does it work in Claude Code?
Yes. Run claude mcp add --transport http newcollab https://api.newcollab.co/api/v1/integrations/claude/mcp, or use the connector from your Claude account once it is listed in the directory.
Can the connector change anything in my account?
No. It has one read-only tool, search_ugc_creators. It cannot send messages, create campaigns, spend money or write data anywhere.
Why do some creators show without a handle?
Handles appear only for creators who published a public UGC portfolio on Newcollab. Everyone else is shown as anonymous stats (niche, follower band, country) to protect their privacy. Brands see full profiles on their private Newcollab roster.
Keep going
Found your creators? Gift them free.
Open a private roster, pick who to gift and export a shipping CSV. Your first campaign has no platform fee, then $299/month only if you opt in.
Start free campaign →