Find UGC creators from ChatGPT
- Search vetted UGC creators by niche, platform and country
- See follower band, engagement and who accepts gifted collabs
- Works in ChatGPT on web and desktop, free, no API key
Directory listing in review with OpenAI. The custom app link works today. Last updated 16 October 2026.
The Newcollab app for ChatGPT
Newcollab is a gifted UGC platform for DTC brands. The Newcollab app for ChatGPT lets you ask for UGC creators in plain English and get a short, vetted list back in the chat, with each creator’s platform, niches, follower band, engagement and gifting preference. When you like what you see, one link opens a free gifted roster on Newcollab with the same filters.
Vetted UGC creators, not scraped lists
Every creator signed up on Newcollab and opted into brand collabs. No cold scraped profiles.
Built for gifted collabs
See who accepts product-for-content before you reach out, so you stop DMing creators who only take paid deals.
Privacy first
Handles appear only for creators with a public portfolio. Everyone else shows as anonymous stats.
Zero setup
No API key, no account, no install. Paste one link and ask in plain English.
How to find UGC creators in ChatGPT in 3 steps
Connect, ask, gift. Setup takes under a minute and needs no install, account or API key.
Connect
In ChatGPT, open Settings, then Apps, then Advanced settings, and turn on Developer mode. Choose Create app, paste the Newcollab link below and set authentication to "No authentication".
Ask
In a new chat, pick Newcollab from the tools menu or just mention it, then ask for creators the way you would ask a teammate: niche, platform, country.
Gift
Open the roster link ChatGPT returns. Select who to gift on a private roster, lock the list and export a shipping CSV for Shopify or ShipStation.
https://api.newcollab.co/api/v1/integrations/mcpDeveloper mode is available on ChatGPT Plus, Pro, Business, Enterprise and Edu. Menu names can shift slightly between ChatGPT releases.
What it looks like in ChatGPT
Ask in plain English. ChatGPT picks the filters, calls Newcollab and summarizes the creators it finds.
What can I ask ChatGPT?
Anything you would ask a teammate who knows the creator market. Name the niche, the platform and the country, or just describe the product.
“Find 5 TikTok skincare UGC creators in the US who accept gifted products.”
“I need Instagram creators for supplement ads in the UK. Who has the best engagement?”
“Show me pet product micro-influencers on TikTok I could send PR boxes to.”
“Compare three fitness creators in Australia and tell me who has worked with brands before.”
What ChatGPT sees for each creator
Up to 8 creators per search, ranked by niche fit, gifting preference and engagement.
| Field | What it means |
|---|---|
| Platform | TikTok or Instagram, the channel the creator is active on. |
| Niches | Up to three content niches, best match first. |
| Follower band | A range such as 10K–50K, never an exact count. |
| Engagement | Engagement rate label from recent posts. |
| Country | Creator country, when known. |
| Open to gifting | Whether the creator accepts product-for-content collabs. |
| Average views and past brands | Shown when the creator has posted work on Newcollab. |
| Handle and portfolio link | Only for creators who published a public UGC portfolio. |
| Roster link | A link to open a free gifted roster on Newcollab with the same filters. |
ChatGPT app directory vs developer mode link
Both talk to the same Newcollab search. The only difference is how you add it.
| ChatGPT app directory | Developer mode link | |
|---|---|---|
| Status | In review with OpenAI | Live today |
| Setup | One click once listed | Paste the link in Settings |
| Sign-in | None | None |
| Creator search | Yes | Yes |
| Cost | Free | Free |
MCP server reference
A public, read-only Model Context Protocol server over Streamable HTTP with plain JSON responses. No authentication. One tool. 30 tool calls per minute per IP.
| Server URL | https://api.newcollab.co/api/v1/integrations/mcp |
| Transport | Streamable HTTP (POST, JSON responses) |
| Authentication | None |
| Tool | search_ugc_creators (read-only, idempotent) |
| Rate limit | 30 calls per minute per IP |
| Parameter | Type | Description |
|---|---|---|
niche (required) | string | Vertical or category, e.g. skincare, fitness, supplements, pet products. |
platform | tiktok | instagram | all | Social channel. Defaults to tiktok. |
country | string | Two-letter creator country code, e.g. US, GB, AU, CA. |
limit | integer 1–8 | Number of creators returned. Defaults to 5. |
Custom GPT (Actions)
Building your own GPT? Import the OpenAPI schema under Configure, then Actions, then Import from URL. No authentication.
https://api.newcollab.co/api/v1/integrations/openapi.json
REST
Plain JSON over GET, same filters as the tool.
https://api.newcollab.co/api/v1/integrations/search-creators?niche=skincare&platform=tiktok&country=US
Read-only, no sign-in, no chat data
What Newcollab receives
Only the search filters ChatGPT sends (niche, platform, country, number of results) and the calling server's IP address, used for rate limiting and kept for about a minute. Never your conversation, name or OpenAI account.
What creators share
Creators who published a public UGC portfolio appear with their handle and portfolio link. Everyone else appears as anonymous stats. Creators can unpublish their portfolio at any time. Read the privacy policy.
Want brands to find you in ChatGPT?
Brands searching from ChatGPT see creators with a published Newcollab UGC portfolio first, with a direct link to their work. Build yours free in a few minutes, no Canva needed.
Frequently asked questions
How do I add Newcollab to ChatGPT?
Open ChatGPT Settings, go to Apps, then Advanced settings, and turn on Developer mode. Choose Create app, name it Newcollab, paste https://api.newcollab.co/api/v1/integrations/mcp as the MCP server URL and pick No authentication. Once the Newcollab app is approved in the ChatGPT app directory you will also be able to add it in one click.
Can ChatGPT find UGC creators on its own?
ChatGPT can suggest well-known influencers from its training data, but it has no live view of which creators make UGC, what their engagement is, or who accepts gifted collabs. The Newcollab app gives it a live, vetted creator directory to search, so the answers come from real opted-in creators instead of guesses.
Is the Newcollab ChatGPT app free?
Yes. The app is free and needs no Newcollab account or API key. If you decide to gift product, your first campaign on Newcollab has no platform fee, you only pay for product and shipping. After that it is $299 a month if you opt in, with no auto-billing.
Does the app see my ChatGPT conversation?
No. ChatGPT sends Newcollab only the search filters it chose (niche, platform, country and number of results). We never receive your chat history, your name or your OpenAI account details.
Which ChatGPT plans support it?
Custom apps through Developer mode are available on ChatGPT Plus, Pro, Business, Enterprise and Edu. Once listed in the ChatGPT app directory, the app follows the plans OpenAI enables for directory apps.
Can I use it inside a custom GPT?
Yes. In the GPT builder, open Configure, then Actions, and import https://api.newcollab.co/api/v1/integrations/openapi.json. No authentication is needed.
Why do some creators show without a handle?
Handles appear only for creators who published a public UGC portfolio on Newcollab. Everyone else is shown as anonymous stats (niche, follower band, country) to protect their privacy. Brands see full profiles on their private Newcollab roster.
Keep going
Found your creators? Gift them free.
Open a private roster, pick who to gift and export a shipping CSV. Your first campaign has no platform fee, then $299/month only if you opt in.
Start free campaign →