Does Will & Bear send PR packages to small influencers?

Will & Bear lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Will & Bear send in a PR package?

Their best-known product is Organic Cotton Baby Clothing Collection. A typical Will & Bear PR package is worth about $50. Products retail around $45.

How do I apply to the Will & Bear PR list?

Will & Bear takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Will & Bear pay creators?

Will & Bear mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Will & Bear take to reply?

Creators who hear back from Will & Bear usually get a reply in about 9 days. Send one polite follow-up after 10 days if you haven't heard back.

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Will & Bear

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About Will & Bear

Will & Bear makes organic cotton children's clothing for eco-conscious parents.

What Will & Bear sends creators

Hero product: Organic Cotton Baby Clothing Collection
Typical PR package value: ~$50
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who Will & Bear wants to reach

Will & Bear's customers are parents seeking sustainable, organic baby and children's clothing. Creators whose followers match that profile get the strongest response.

Content that fits Will & Bear: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Will & Bear on social

@willandbear has 229K followers on Instagram across 4,799 posts. Study their recent posts before pitching so your idea matches what they already publish.

We sat down with our co-founder, Alex, to chat all things hats, business · Instagram
Have you shopped our kids’ range? 🤎 Made for little adventurers, with a · Instagram
Meet Ethan — photographer, adventurer and one of our OG Bears in the Woo · Instagram

Brand Stats

36%

Response Rate

Industry average

~9d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Will & Bear PR list

Will & Bear works with creators from around 500 followers. Applications go through Will & Bear's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Will & Bear

Build your pitch around Organic Cotton Baby Clothing Collection, the product Will & Bear is best known for. Show how your audience overlaps with theirs (parents seeking sustainable, organic baby and children's clothing) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 9 days, so follow up once after 10 days.

Will & Bear PR FAQ

Does Will & Bear send PR packages to small influencers?: Will & Bear lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Will & Bear send in a PR package?: Their best-known product is Organic Cotton Baby Clothing Collection. A typical Will & Bear PR package is worth about $50. Products retail around $45.
How do I apply to the Will & Bear PR list?: Will & Bear takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Will & Bear pay creators?: Will & Bear mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Will & Bear take to reply?: Creators who hear back from Will & Bear usually get a reply in about 9 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Will & Bear details last updated October 2026.