Does Whatnot send PR packages to small influencers?

Whatnot has no stated follower minimum, so nano and micro creators can apply.

What does Whatnot send in a PR package?

A typical Whatnot PR package is worth about $50.

How do I apply to the Whatnot PR list?

Whatnot prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Whatnot pay creators?

Whatnot mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Whatnot take to reply?

Creators who hear back from Whatnot usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Whatnot

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About Whatnot

Whatnot - The Live Shopping Marketplace. Shop, sell, and connect around things you love. Explore 250+ categories, including coins, sneakers, fashion, electronics, sports and Pokémon cards, fashion, plants, jewelry, and more. Join Whatnot today.

What Whatnot sends creators

Typical PR package value: ~$50
Collaboration type: Gifted product (no fee)

Who Whatnot wants to reach

Whatnot's customers are live shoppers, collectors, and resellers buying and selling goods. Creators whose followers match that profile get the strongest response.

Content that fits Whatnot: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

44%

Response Rate

Above average

~5d

Avg. Response

When they reply

Social Media

How to get on the Whatnot PR list

Whatnot works with creators of any size. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Whatnot

Show how your audience overlaps with theirs (live shoppers, collectors, and resellers buying and selling goods) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Whatnot PR FAQ

Does Whatnot send PR packages to small influencers?: Whatnot has no stated follower minimum, so nano and micro creators can apply.
What does Whatnot send in a PR package?: A typical Whatnot PR package is worth about $50.
How do I apply to the Whatnot PR list?: Whatnot prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Whatnot pay creators?: Whatnot mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Whatnot take to reply?: Creators who hear back from Whatnot usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more lifestyle brands with open PR applications on the Lifestyle directory, or browse the full PR forms directory to find your next collaboration.

Whatnot details last updated November 2026.