Does Topicals send PR packages to small influencers?

Topicals lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Topicals send in a PR package?

Their best-known product is Faded Brightening + Clearing Serum. A typical Topicals PR package is worth about $50. Products retail around $48.

How do I apply to the Topicals PR list?

Topicals takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Topicals pay creators?

Topicals mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Topicals work with creators in?

Topicals works with creators in US, Worldwide.

How long does Topicals take to reply?

Creators who hear back from Topicals usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Topicals

Beautymytopicals.com →

Accepting PR

About Topicals

Topicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.

What Topicals sends creators

Hero product: Faded Brightening + Clearing Serum
Typical PR package value: ~$50
Average retail price: ~$48
Collaboration type: Gifted product (no fee)

Who Topicals wants to reach

Topicals's customers are people with dark spots, discoloration, and post-breakout skin concerns. Creators whose followers match that profile get the strongest response.

Content that fits Topicals: fun, personality-led content: trends, humour and quick cuts work well.

Topicals on social

@topicals has 258K followers on TikTok across 1,094 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

45%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Topicals PR list

Topicals works with creators from around 500 followers in US, Worldwide. Applications go through Topicals's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Topicals

Build your pitch around Faded Brightening + Clearing Serum, the product Topicals is best known for. Show how your audience overlaps with theirs (people with dark spots, discoloration, and post-breakout skin concerns) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Topicals PR FAQ

Does Topicals send PR packages to small influencers?: Topicals lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Topicals send in a PR package?: Their best-known product is Faded Brightening + Clearing Serum. A typical Topicals PR package is worth about $50. Products retail around $48.
How do I apply to the Topicals PR list?: Topicals takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Topicals pay creators?: Topicals mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Topicals work with creators in?: Topicals works with creators in US, Worldwide.
How long does Topicals take to reply?: Creators who hear back from Topicals usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Topicals details last updated September 2026.