Does The Wool Room US send PR packages to small influencers?

The Wool Room US lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does The Wool Room US send in a PR package?

Their best-known product is Wool Mattress. A typical The Wool Room US PR package is worth about $50. Products retail around $1200.

How do I apply to the The Wool Room US PR list?

The Wool Room US takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does The Wool Room US pay creators?

The Wool Room US mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does The Wool Room US take to reply?

Creators who hear back from The Wool Room US usually get a reply in about 9 days. Send one polite follow-up after 10 days if you haven't heard back.

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The Wool Room US

Homethewoolroom.com →

Accepting PR

About The Wool Room US

Woolroom are a leading global bedding & mattress retailer providing a natural, healthy sleep option. We use the very best natural wool fibers to change the people's lives by delivering higher quality sleep.

What The Wool Room US sends creators

Hero product: Wool Mattress
Typical PR package value: ~$50
Average retail price: ~$1200
Collaboration type: Gifted product (no fee)

Who The Wool Room US wants to reach

The Wool Room US's customers are health-conscious sleepers seeking natural, sustainable bedding solutions. Creators whose followers match that profile get the strongest response.

Content that fits The Wool Room US: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

35%

Response Rate

Industry average

~9d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Social Media

How to get on the The Wool Room US PR list

The Wool Room US works with creators from around 10K followers. Applications go through The Wool Room US's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for The Wool Room US

Build your pitch around Wool Mattress, the product The Wool Room US is best known for. Show how your audience overlaps with theirs (health-conscious sleepers seeking natural, sustainable bedding solutions) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 9 days, so follow up once after 10 days.

The Wool Room US PR FAQ

Does The Wool Room US send PR packages to small influencers?: The Wool Room US lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does The Wool Room US send in a PR package?: Their best-known product is Wool Mattress. A typical The Wool Room US PR package is worth about $50. Products retail around $1200.
How do I apply to the The Wool Room US PR list?: The Wool Room US takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does The Wool Room US pay creators?: The Wool Room US mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does The Wool Room US take to reply?: Creators who hear back from The Wool Room US usually get a reply in about 9 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more home brands with open PR applications on the Home directory, or browse the full PR forms directory to find your next collaboration.

The Wool Room US details last updated August 2026.