Does The Diamond Store send PR packages to small influencers?

The Diamond Store has no stated follower minimum, so nano and micro creators can apply.

What does The Diamond Store send in a PR package?

Their best-known product is Lab Diamond Stud Earrings. A typical The Diamond Store PR package is worth about $50. Products retail around $380.

How do I apply to the The Diamond Store PR list?

The Diamond Store prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does The Diamond Store pay creators?

The Diamond Store mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does The Diamond Store work with creators in?

The Diamond Store works with creators in UK, Worldwide.

How long does The Diamond Store take to reply?

Creators who hear back from The Diamond Store usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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The Diamond Store

Jewelrythediamondstore.co.uk →

Accepting PR

About The Diamond Store

British jewellers since 1956 offering diamond and gemstone jewellery including rings, earrings, necklaces and bracelets. Features both natural and lab-grown diamonds set in gold, platinum and silver.

What The Diamond Store sends creators

Hero product: Lab Diamond Stud Earrings
Typical PR package value: ~$50
Average retail price: ~$380
Collaboration type: Gifted product (no fee)
Product types: rings, earrings, necklaces, bracelets

Who The Diamond Store wants to reach

The Diamond Store's customers are shoppers seeking diamond and gemstone jewellery with financing options. Creators whose followers match that profile get the strongest response.

Content that fits The Diamond Store: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

30%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Niche

luxury, lab-grown-diamonds

Regions

UK, Worldwide

Social Media

How to get on the The Diamond Store PR list

The Diamond Store works with creators of any size in UK, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for The Diamond Store

Build your pitch around Lab Diamond Stud Earrings, the product The Diamond Store is best known for. Show how your audience overlaps with theirs (shoppers seeking diamond and gemstone jewellery with financing options) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in luxury, lab-grown-diamonds is the closest fit. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.