Does Sweaty Betty AU & NZ send PR packages to small influencers?

Sweaty Betty AU & NZ has no stated follower minimum, so nano and micro creators can apply.

What does Sweaty Betty AU & NZ send in a PR package?

Their best-known product is After Class Crop Sweatshirt. A typical Sweaty Betty AU & NZ PR package is worth about $50. Products retail around $43.

How do I apply to the Sweaty Betty AU & NZ PR list?

Sweaty Betty AU & NZ prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Sweaty Betty AU & NZ pay creators?

Sweaty Betty AU & NZ mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Sweaty Betty AU & NZ work with creators in?

Sweaty Betty AU & NZ works with creators in Australia.

How long does Sweaty Betty AU & NZ take to reply?

Creators who hear back from Sweaty Betty AU & NZ usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Sweaty Betty AU & NZ

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About Sweaty Betty AU & NZ

Sweaty Betty designs women's activewear for running, yoga, and workout activities. The Australian collection combines fitness clothing with fashion, offering leggings, sports bras, and tops.

What Sweaty Betty AU & NZ sends creators

Hero product: After Class Crop Sweatshirt
Typical PR package value: ~$50
Average retail price: ~$43
Collaboration type: Gifted product (no fee)
Product types: leggings, sports bras, shorts, workout tops, sweatshirts

Who Sweaty Betty AU & NZ wants to reach

Sweaty Betty AU & NZ's customers are women seeking stylish performance activewear for fitness and everyday wear. Creators whose followers match that profile get the strongest response.

Content that fits Sweaty Betty AU & NZ: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

37%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Niche

activewear, fitness

Regions

Australia

Social Media

How to get on the Sweaty Betty AU & NZ PR list

Sweaty Betty AU & NZ works with creators of any size in Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Sweaty Betty AU & NZ

Build your pitch around After Class Crop Sweatshirt, the product Sweaty Betty AU & NZ is best known for. Show how your audience overlaps with theirs (women seeking stylish performance activewear for fitness and everyday wear) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in activewear, fitness is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.