Does Smashbox send PR packages to small influencers?

Smashbox lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Smashbox send in a PR package?

Their best-known product is Photo Finish Primer. A typical Smashbox PR package is worth about $50. Products retail around $42.

How do I apply to the Smashbox PR list?

Smashbox prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Smashbox pay creators?

Smashbox mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Smashbox work with creators in?

Smashbox works with creators in US, Worldwide.

How long does Smashbox take to reply?

Creators who hear back from Smashbox usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Smashbox

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Accepting PR

About Smashbox

Spark your creativity with cruelty free, vegan primers, longwearing makeup and holiday specials. Discover the latest trends and makeup at Smashbox Studios.

What Smashbox sends creators

Hero product: Photo Finish Primer
Typical PR package value: ~$50
Average retail price: ~$42
Collaboration type: Gifted product (no fee)

Who Smashbox wants to reach

Smashbox's customers are makeup enthusiasts seeking long-lasting, camera-ready cosmetics for everyday wear. Creators whose followers match that profile get the strongest response.

Content that fits Smashbox: high-energy, attention-grabbing content with strong hooks in the first second.

Smashbox on social

@smashboxcosmetics has 183K followers on TikTok across 769 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

45%

Response Rate

Above average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Smashbox PR list

Smashbox works with creators from around 10K followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Smashbox

Build your pitch around Photo Finish Primer, the product Smashbox is best known for. Show how your audience overlaps with theirs (makeup enthusiasts seeking long-lasting, camera-ready cosmetics for everyday wear) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Smashbox PR FAQ

Does Smashbox send PR packages to small influencers?: Smashbox lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Smashbox send in a PR package?: Their best-known product is Photo Finish Primer. A typical Smashbox PR package is worth about $50. Products retail around $42.
How do I apply to the Smashbox PR list?: Smashbox prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Smashbox pay creators?: Smashbox mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Smashbox work with creators in?: Smashbox works with creators in US, Worldwide.
How long does Smashbox take to reply?: Creators who hear back from Smashbox usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Smashbox details last updated September 2026.