Does SKIMS send PR packages to small influencers?

SKIMS lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does SKIMS send in a PR package?

Their best-known product is Fits Everybody T-Shirt Bra. A typical SKIMS PR package is worth about $120. Products retail around $68.

How do I apply to the SKIMS PR list?

SKIMS takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does SKIMS pay creators?

SKIMS runs a gifted product + affiliate commission programme.

Which countries does SKIMS work with creators in?

SKIMS works with creators in US, UK, EU, Australia.

How long does SKIMS take to reply?

Creators who hear back from SKIMS usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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SKIMS

Fashionskims.com →

Accepting PR

About SKIMS

Kim Kardashian's inclusive shapewear and loungewear empire. DTC powerhouse with massive social reach (5M+ IG followers). Known for extensive influencer PR drops and gifting boxes. Sizes XXS-5X.

What SKIMS sends creators

Hero product: Fits Everybody T-Shirt Bra
Typical PR package value: ~$120
Average retail price: ~$68
Collaboration type: Gifted product + affiliate commission

Who SKIMS wants to reach

SKIMS's customers are women seeking comfortable, inclusive shapewear and intimates. Creators whose followers match that profile get the strongest response.

Content that fits SKIMS: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

SKIMS on social

@skims has 3.0M followers on TikTok across 2,944 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

NikeSKIMS Fall ‘26 Edit 01 - available September 17. · TikTok
On set with @Chloe Kim, @Jutta Leerdam, @Anna Cockrell, and Stephanie Au · TikTok
NikeSKIMS Fall Edit 01 - available September 17. · TikTok

Brand Stats

41%

Response Rate

Above average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Niche

shapewear, loungewear, inclusive-fashion, dtc

Regions

US, UK, EU, Australia

Social Media

How to get on the SKIMS PR list

SKIMS works with creators from around 10K followers in US, UK, EU, Australia. Applications go through SKIMS's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for SKIMS

Build your pitch around Fits Everybody T-Shirt Bra, the product SKIMS is best known for. Show how your audience overlaps with theirs (women seeking comfortable, inclusive shapewear and intimates) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in shapewear, loungewear, inclusive-fashion, dtc is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

SKIMS PR FAQ

Does SKIMS send PR packages to small influencers?: SKIMS lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does SKIMS send in a PR package?: Their best-known product is Fits Everybody T-Shirt Bra. A typical SKIMS PR package is worth about $120. Products retail around $68.
How do I apply to the SKIMS PR list?: SKIMS takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does SKIMS pay creators?: SKIMS runs a gifted product + affiliate commission programme.
Which countries does SKIMS work with creators in?: SKIMS works with creators in US, UK, EU, Australia.
How long does SKIMS take to reply?: Creators who hear back from SKIMS usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

SKIMS details last updated October 2026.