Does ROWIE The Label (US) send PR packages to small influencers?

ROWIE The Label (US) lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does ROWIE The Label (US) send in a PR package?

Their best-known product is The Rowie Linen Shirt. A typical ROWIE The Label (US) PR package is worth about $50. Products retail around $145.

How do I apply to the ROWIE The Label (US) PR list?

ROWIE The Label (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does ROWIE The Label (US) pay creators?

ROWIE The Label (US) runs a affiliate commission on sales programme.

How long does ROWIE The Label (US) take to reply?

Creators who hear back from ROWIE The Label (US) usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

ROWIE The Label (US)

Fashionrowiethelabel.com →

Accepting PR

About ROWIE The Label (US)

ROWIE the label is an independent fashion brand based in Byron Bay, Australia. The brand is known globally for their timeless, elegant, and feminine pieces that evoke a carefree sense of ease, reminiscent of the Australian lifestyle.

What ROWIE The Label (US) sends creators

Hero product: The Rowie Linen Shirt
Typical PR package value: ~$50
Average retail price: ~$145
Collaboration type: Affiliate commission on sales

Who ROWIE The Label (US) wants to reach

ROWIE The Label (US)'s customers are women 25-45 seeking timeless, elegant, casual Australian-inspired fashion. Creators whose followers match that profile get the strongest response.

Content that fits ROWIE The Label (US): polished, editorial visuals with a focus on texture, finish and craftsmanship.

ROWIE The Label (US) on social

@rowiethelabel has 165K followers on Instagram across 7,920 posts. Study their recent posts before pitching so your idea matches what they already publish.

Cloudia, flipped.⁠ ⁠ Lily from our boutique team wears the Cloudia Jacqu · Instagram
Something to wear? Found it. Soft floral. Petal Pink. Carla Jacquard Mid · Instagram
Scenes from launch week. Lumière, in the boutique 🌷⁠ ⁠ #ROWIE · Instagram

Brand Stats

40%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the ROWIE The Label (US) PR list

ROWIE The Label (US) works with creators from around 500 followers. Applications go through ROWIE The Label (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for ROWIE The Label (US)

Build your pitch around The Rowie Linen Shirt, the product ROWIE The Label (US) is best known for. Show how your audience overlaps with theirs (women 25-45 seeking timeless, elegant, casual australian-inspired fashion) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

ROWIE The Label (US) PR FAQ

Does ROWIE The Label (US) send PR packages to small influencers?: ROWIE The Label (US) lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does ROWIE The Label (US) send in a PR package?: Their best-known product is The Rowie Linen Shirt. A typical ROWIE The Label (US) PR package is worth about $50. Products retail around $145.
How do I apply to the ROWIE The Label (US) PR list?: ROWIE The Label (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does ROWIE The Label (US) pay creators?: ROWIE The Label (US) runs a affiliate commission on sales programme.
How long does ROWIE The Label (US) take to reply?: Creators who hear back from ROWIE The Label (US) usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

ROWIE The Label (US) details last updated October 2026.