Does REFY send PR packages to small influencers?

REFY lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does REFY send in a PR package?

Their best-known product is Lip Sculpt. A typical REFY PR package is worth about $50. Products retail around $28.

How do I apply to the REFY PR list?

REFY prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does REFY pay creators?

REFY mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does REFY work with creators in?

REFY works with creators in US, Worldwide.

How long does REFY take to reply?

Creators who hear back from REFY usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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REFY

Beautyrefybeauty.com →

Accepting PR

About REFY

Simplifying & redefining beauty with makeup & skincare that encourage you to embrace you. Vegan & cruelty-free.

What REFY sends creators

Hero product: Lip Sculpt
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who REFY wants to reach

REFY's customers are women seeking simplified, vegan cruelty-free makeup and skincare. Creators whose followers match that profile get the strongest response.

Content that fits REFY: calm, uncluttered content that lets the product speak for itself.

REFY on social

@refybeauty has 402K followers on TikTok across 2,305 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Niamh's top 3 REFY picks 🤍 1. Face Cleanse 2. Blur + Hydrate primer 3. B · TikTok
everyday essentials 🤍 · TikTok
how we spend our 5 minutes between meetings 👀 · TikTok

Brand Stats

32%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the REFY PR list

REFY works with creators from around 500 followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for REFY

Build your pitch around Lip Sculpt, the product REFY is best known for. Show how your audience overlaps with theirs (women seeking simplified, vegan cruelty-free makeup and skincare) using your real demographics. Suggest a format that fits their style: calm, uncluttered content that lets the product speak for itself. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

REFY PR FAQ

Does REFY send PR packages to small influencers?: REFY lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does REFY send in a PR package?: Their best-known product is Lip Sculpt. A typical REFY PR package is worth about $50. Products retail around $28.
How do I apply to the REFY PR list?: REFY prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does REFY pay creators?: REFY mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does REFY work with creators in?: REFY works with creators in US, Worldwide.
How long does REFY take to reply?: Creators who hear back from REFY usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

REFY details last updated September 2026.