Paula's Choice

How to Apply to Paula's Choice PR List

Paula's Choice accepts PR applications from content creators with 10K+ followers. They use a direct application form — fill it out with your channel stats, niche, and a short pitch explaining why your audience is a good fit.

What Paula's Choice Looks for in Creator Pitches

As a skincare brand, Paula's Choice typically looks for creators whose audience genuinely uses and cares about skincare products. They are especially interested in skincare, clean-beauty, science-backed, dtc content. A minimum of 10K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience. This program is open to creators based in US, UK, EU, Australia.

Paula's Choice PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific Paula's Choice product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. Paula's Choice has an average response time of around 10 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.