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Paula's Choice
Accepting PR
About Paula's Choice
Achieve radiant and healthy skin with Paula’s Choice Skincare. Shop our research-based skin care products for all skin types and skin concerns.
What Paula's Choice sends creators
- Hero product
- Skin Perfecting Exfoliant
- Typical PR package value
- ~$100
- Average retail price
- ~$45
- Collaboration type
- Gifted product (no fee)
Who Paula's Choice wants to reach
Paula's Choice's customers are women seeking evidence-based skincare solutions for all skin types. Creators whose followers match that profile get the strongest response.
Content that fits Paula's Choice: benefit-first content: show the product solving a real problem, with a clear before/after or demo.
Brand Stats
25%
Response Rate
Industry average
~10d
Avg. Response
When they reply
What They're Looking For
Minimum Followers
500+ followers on any platform
Niche
skincare, clean-beauty, science-backed, dtc
Regions
US, UK, EU, Australia
Social Media
