Does Sunday Riley send PR packages to small influencers?

Sunday Riley lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Sunday Riley send in a PR package?

Their best-known product is Good Genes Lactic Acid Treatment. A typical Sunday Riley PR package is worth about $50. Products retail around $68.

How do I apply to the Sunday Riley PR list?

Sunday Riley prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Sunday Riley pay creators?

Sunday Riley runs a gifted product + affiliate commission programme.

Which countries does Sunday Riley work with creators in?

Sunday Riley works with creators in Worldwide, US.

How long does Sunday Riley take to reply?

Creators who hear back from Sunday Riley usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Sunday Riley

Skincaresundayriley.com →

Accepting PR

About Sunday Riley

Skincare that is Powered by Science and Balanced by Botanicals, for total skin improvement and wellness. Healthy, bright, glowing skin from active (and balanced) formulas, for even the most sensitive

What Sunday Riley sends creators

Hero product: Good Genes Lactic Acid Treatment
Typical PR package value: ~$50
Average retail price: ~$68
Collaboration type: Gifted product + affiliate commission

Who Sunday Riley wants to reach

Sunday Riley's customers are women 25-45 seeking clean, sustainable skincare solutions. Creators whose followers match that profile get the strongest response.

Content that fits Sunday Riley: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Sunday Riley on social

@sundayriley has 632K followers on Instagram across 496 posts. Study their recent posts before pitching so your idea matches what they already publish.

Vitamin C that stays bright. ✨ CEO Glow is powered by Tetrahexyldecyl As · Instagram
CEO Glow is one of our most versatile products: mix a few drops of C.E.O · Instagram
Skincare formulation 🧪: Azelaic acid and Acne-prone skin, Part 2 - the s · Instagram

Brand Stats

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Niche

influencer-friendly, general

Regions

Worldwide, US

Social Media

How to get on the Sunday Riley PR list

Sunday Riley works with creators from around 10K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Sunday Riley

Build your pitch around Good Genes Lactic Acid Treatment, the product Sunday Riley is best known for. Show how your audience overlaps with theirs (women 25-45 seeking clean, sustainable skincare solutions) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in influencer-friendly, general is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Sunday Riley PR FAQ

Does Sunday Riley send PR packages to small influencers?: Sunday Riley lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Sunday Riley send in a PR package?: Their best-known product is Good Genes Lactic Acid Treatment. A typical Sunday Riley PR package is worth about $50. Products retail around $68.
How do I apply to the Sunday Riley PR list?: Sunday Riley prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Sunday Riley pay creators?: Sunday Riley runs a gifted product + affiliate commission programme.
Which countries does Sunday Riley work with creators in?: Sunday Riley works with creators in Worldwide, US.
How long does Sunday Riley take to reply?: Creators who hear back from Sunday Riley usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Sunday Riley details last updated September 2026.