NYX Professional Makeup

How to Apply to NYX Professional Makeup PR List

NYX Professional Makeup accepts PR applications from content creators with 14.4M+ followers on Instagram. Unlock the direct contact details above to reach their PR team.

What NYX Professional Makeup Looks for in Creator Pitches

As a lifestyle brand, NYX Professional Makeup typically looks for creators whose audience genuinely uses and cares about lifestyle products. They are especially interested in Personal Goods & General Merchandise Stores content. A minimum of 14.4M followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience. This program is open to creators based in Global, US.

NYX Professional Makeup PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific NYX Professional Makeup product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. NYX Professional Makeup has an average response time of around 7 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more lifestyle brands with open PR applications on the Lifestyle directory, or browse the full PR forms directory to find your next collaboration.