Does NYX Professional Makeup send PR packages to small influencers?

NYX Professional Makeup lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does NYX Professional Makeup send in a PR package?

Their best-known product is Lip I.V. Hydrating Lip Stain Gloss. A typical NYX Professional Makeup PR package is worth about $50. Products retail around $8.

How do I apply to the NYX Professional Makeup PR list?

NYX Professional Makeup prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does NYX Professional Makeup pay creators?

NYX Professional Makeup mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does NYX Professional Makeup work with creators in?

NYX Professional Makeup works with creators in Global, US.

How long does NYX Professional Makeup take to reply?

Creators who hear back from NYX Professional Makeup usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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NYX Professional Makeup

Lifestylenyxcosmetics.com →

Accepting PR

About NYX Professional Makeup

Professional makeup brand offering high-quality, accessible cosmetics. Known for Butter Gloss, Can't Stop Won't Stop Foundation, and Ultimate Shadow Palettes. Professional quality, accessible, wide range.

What NYX Professional Makeup sends creators

Hero product: Lip I.V. Hydrating Lip Stain Gloss
Typical PR package value: ~$50
Average retail price: ~$8
Collaboration type: Gifted product (no fee)

Who NYX Professional Makeup wants to reach

NYX Professional Makeup's customers are women of all ages seeking affordable, trend-forward makeup. Creators whose followers match that profile get the strongest response.

Content that fits NYX Professional Makeup: fun, personality-led content: trends, humour and quick cuts work well.

NYX Professional Makeup on social

@nyxcosmetics has 14.1M followers on Instagram across 11,681 posts. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

45%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

Personal Goods & General Merchandise Stores

Preferred Platforms

Instagram

Regions

Global, US

Social Media

How to get on the NYX Professional Makeup PR list

NYX Professional Makeup works with creators from around 500 followers on Instagram in Global, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for NYX Professional Makeup

Build your pitch around Lip I.V. Hydrating Lip Stain Gloss, the product NYX Professional Makeup is best known for. Show how your audience overlaps with theirs (women of all ages seeking affordable, trend-forward makeup) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in Personal Goods & General Merchandise Stores is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

NYX Professional Makeup PR FAQ

Does NYX Professional Makeup send PR packages to small influencers?: NYX Professional Makeup lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does NYX Professional Makeup send in a PR package?: Their best-known product is Lip I.V. Hydrating Lip Stain Gloss. A typical NYX Professional Makeup PR package is worth about $50. Products retail around $8.
How do I apply to the NYX Professional Makeup PR list?: NYX Professional Makeup prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does NYX Professional Makeup pay creators?: NYX Professional Makeup mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does NYX Professional Makeup work with creators in?: NYX Professional Makeup works with creators in Global, US.
How long does NYX Professional Makeup take to reply?: Creators who hear back from NYX Professional Makeup usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more lifestyle brands with open PR applications on the Lifestyle directory, or browse the full PR forms directory to find your next collaboration.

NYX Professional Makeup details last updated September 2026.