Does Nature of Things (US) send PR packages to small influencers?

Nature of Things (US) lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Nature of Things (US) send in a PR package?

Their best-known product is Hand Wash. A typical Nature of Things (US) PR package is worth about $50. Products retail around $12.

How do I apply to the Nature of Things (US) PR list?

Nature of Things (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Nature of Things (US) pay creators?

Nature of Things (US) runs a affiliate commission on sales programme.

How long does Nature of Things (US) take to reply?

Creators who hear back from Nature of Things (US) usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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Nature of Things (US)

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Accepting PR

About Nature of Things (US)

Nature of Things redefines everyday essentials for hair, body, and hand with intentional, natural-origin, plant-based formulas that perform.

What Nature of Things (US) sends creators

Hero product: Hand Wash
Typical PR package value: ~$50
Average retail price: ~$12
Collaboration type: Affiliate commission on sales

Who Nature of Things (US) wants to reach

Nature of Things (US)'s customers are eco-conscious consumers seeking natural, plant-based beauty products. Creators whose followers match that profile get the strongest response.

Content that fits Nature of Things (US): content that matches their wellness brand voice.

Brand Stats

42%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Nature of Things (US) PR list

Nature of Things (US) works with creators from around 500 followers. Applications go through Nature of Things (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Nature of Things (US)

Build your pitch around Hand Wash, the product Nature of Things (US) is best known for. Show how your audience overlaps with theirs (eco-conscious consumers seeking natural, plant-based beauty products) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.