Does Nasty Gal send PR packages to small influencers?

Nasty Gal lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Nasty Gal send in a PR package?

Their best-known product is Clothing, Footwear & Accessories. A typical Nasty Gal PR package is worth about $50.

How do I apply to the Nasty Gal PR list?

Nasty Gal prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Nasty Gal pay creators?

Nasty Gal mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Nasty Gal work with creators in?

Nasty Gal works with creators in US, UK.

How long does Nasty Gal take to reply?

Creators who hear back from Nasty Gal usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Nasty Gal

Fashionnastygal.com →

Accepting PR

About Nasty Gal

UK-based fast-fashion brand offering trendy, edgy clothing and accessories. Known for going-out outfits, statement pieces, and bold designs. UK, trendy, edgy, fast-fashion.

What Nasty Gal sends creators

Hero product: Clothing, Footwear & Accessories
Typical PR package value: ~$50
Collaboration type: Gifted product (no fee)
Product types: dresses, vintage

Who Nasty Gal wants to reach

Nasty Gal's customers are women seeking trendy, bold fashion and statement pieces. Creators whose followers match that profile get the strongest response.

Content that fits Nasty Gal: high-energy, attention-grabbing content with strong hooks in the first second.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

fashion, vintage

Preferred Platforms

instagram

Regions

US, UK

Social Media

How to get on the Nasty Gal PR list

Nasty Gal works with creators from around 500 followers on Instagram in US, UK. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Nasty Gal

Build your pitch around Clothing, Footwear & Accessories, the product Nasty Gal is best known for. Show how your audience overlaps with theirs (women seeking trendy, bold fashion and statement pieces) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Content in fashion, vintage is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Nasty Gal PR FAQ

Does Nasty Gal send PR packages to small influencers?: Nasty Gal lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Nasty Gal send in a PR package?: Their best-known product is Clothing, Footwear & Accessories. A typical Nasty Gal PR package is worth about $50.
How do I apply to the Nasty Gal PR list?: Nasty Gal prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Nasty Gal pay creators?: Nasty Gal mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Nasty Gal work with creators in?: Nasty Gal works with creators in US, UK.
How long does Nasty Gal take to reply?: Creators who hear back from Nasty Gal usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Nasty Gal details last updated July 2026.