Does MOTHER send PR packages to small influencers?

MOTHER lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does MOTHER send in a PR package?

Their best-known product is Premium denim jeans in multiple fits. A typical MOTHER PR package is worth about $50. Products retail around $145.

How do I apply to the MOTHER PR list?

MOTHER prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does MOTHER pay creators?

MOTHER mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does MOTHER work with creators in?

MOTHER works with creators in US, Worldwide.

How long does MOTHER take to reply?

Creators who hear back from MOTHER usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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MOTHER

Fashionmotherdenim.com →

Accepting PR

About MOTHER

Denim for women & men crafted in the U.S.A. The collection evokes teenage rebellion, unconditional love, and hilarious insult all at the same time.

What MOTHER sends creators

Hero product: Premium denim jeans in multiple fits
Typical PR package value: ~$50
Average retail price: ~$145
Collaboration type: Gifted product (no fee)

Who MOTHER wants to reach

MOTHER's customers are women 25-45 seeking high-quality, stylish denim with diverse fit options. Creators whose followers match that profile get the strongest response.

Content that fits MOTHER: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

29%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the MOTHER PR list

MOTHER works with creators from around 500 followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for MOTHER

Build your pitch around Premium denim jeans in multiple fits, the product MOTHER is best known for. Show how your audience overlaps with theirs (women 25-45 seeking high-quality, stylish denim with diverse fit options) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

MOTHER PR FAQ

Does MOTHER send PR packages to small influencers?: MOTHER lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does MOTHER send in a PR package?: Their best-known product is Premium denim jeans in multiple fits. A typical MOTHER PR package is worth about $50. Products retail around $145.
How do I apply to the MOTHER PR list?: MOTHER prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does MOTHER pay creators?: MOTHER mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does MOTHER work with creators in?: MOTHER works with creators in US, Worldwide.
How long does MOTHER take to reply?: Creators who hear back from MOTHER usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

MOTHER details last updated July 2026.