Does Lux Unfiltered (US) send PR packages to small influencers?

Lux Unfiltered (US) lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Lux Unfiltered (US) send in a PR package?

Their best-known product is Lux Self-Tanning Spray. A typical Lux Unfiltered (US) PR package is worth about $50.

How do I apply to the Lux Unfiltered (US) PR list?

Lux Unfiltered (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Lux Unfiltered (US) pay creators?

Lux Unfiltered (US) runs a affiliate commission on sales programme.

How long does Lux Unfiltered (US) take to reply?

Creators who hear back from Lux Unfiltered (US) usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Lux Unfiltered (US)

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Accepting PR

About Lux Unfiltered (US)

+ LUX UNFILTERED was founded by lifestyle blogger Sivan Ayla Richards in an attempt to replicate her filtered tan on Instagram IRL. After years of portraying the perfect tan online, Sivan was determined to create a product that would lo

What Lux Unfiltered (US) sends creators

Hero product: Lux Self-Tanning Spray
Typical PR package value: ~$50
Collaboration type: Affiliate commission on sales

Who Lux Unfiltered (US) wants to reach

Lux Unfiltered (US)'s customers are women 18-35 seeking natural-looking self-tanner alternatives. Creators whose followers match that profile get the strongest response.

Content that fits Lux Unfiltered (US): fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

34%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Lux Unfiltered (US) PR list

Lux Unfiltered (US) works with creators from around 500 followers. Applications go through Lux Unfiltered (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Lux Unfiltered (US)

Build your pitch around Lux Self-Tanning Spray, the product Lux Unfiltered (US) is best known for. Show how your audience overlaps with theirs (women 18-35 seeking natural-looking self-tanner alternatives) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.