Layers
Layers makes affordable, effective skincare products for Gen Z and young adults.
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Browse all Skincare brands →How to Apply to Layers PR List
Layers accepts PR applications from content creators with 500+ followers. Unlock the direct contact details above to reach their PR team.
What Layers Looks for in Creator Pitches
As a skincare brand, Layers typically looks for creators whose audience genuinely uses and cares about skincare products. A minimum of 500 followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience.
Layers PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific Layers product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. Layers has an average response time of around 5 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.