Does Layers send PR packages to small influencers?

Layers lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Layers send in a PR package?

Their best-known product is Probiotic Daily Moisturizer. A typical Layers PR package is worth about $50. Products retail around $48.

How do I apply to the Layers PR list?

Layers takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Layers pay creators?

Layers mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Layers take to reply?

Creators who hear back from Layers usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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Layers

Skincaremylayers.com →

Accepting PR

About Layers

Layers makes affordable, effective skincare products for Gen Z and young adults.

What Layers sends creators

Hero product: Probiotic Daily Moisturizer
Typical PR package value: ~$50
Average retail price: ~$48
Collaboration type: Gifted product (no fee)

Who Layers wants to reach

Layers's customers are gen Z and millennials seeking probiotic-based skincare solutions. Creators whose followers match that profile get the strongest response.

Content that fits Layers: content that matches their wellness brand voice.

Brand Stats

48%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Layers PR list

Layers works with creators from around 500 followers. Applications go through Layers's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Layers

Build your pitch around Probiotic Daily Moisturizer, the product Layers is best known for. Show how your audience overlaps with theirs (gen z and millennials seeking probiotic-based skincare solutions) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Layers PR FAQ

Does Layers send PR packages to small influencers?: Layers lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Layers send in a PR package?: Their best-known product is Probiotic Daily Moisturizer. A typical Layers PR package is worth about $50. Products retail around $48.
How do I apply to the Layers PR list?: Layers takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Layers pay creators?: Layers mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Layers take to reply?: Creators who hear back from Layers usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Layers details last updated October 2026.