Does Aveeno send PR packages to small influencers?

Aveeno lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Aveeno send in a PR package?

Their best-known product is Daily Moisturizing Body Lotion with Oat Science. A typical Aveeno PR package is worth about $50. Products retail around $15.

How do I apply to the Aveeno PR list?

Aveeno takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Aveeno pay creators?

Aveeno mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Aveeno work with creators in?

Aveeno works with creators in US, Worldwide.

How long does Aveeno take to reply?

Creators who hear back from Aveeno usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Aveeno

Skincareaveeno.com →

Accepting PR

About Aveeno

Skincare brand using natural oat ingredients for gentle, effective products. Known for Daily Moisturizing Lotion, Positively Radiant line, and Baby care products. Oat-based, gentle, natural ingredients.

What Aveeno sends creators

Hero product: Daily Moisturizing Body Lotion with Oat Science
Typical PR package value: ~$50
Average retail price: ~$15
Collaboration type: Gifted product (no fee)

Who Aveeno wants to reach

Aveeno's customers are families with sensitive skin from infants to adults. Creators whose followers match that profile get the strongest response.

Content that fits Aveeno: content that matches their wellness brand voice.

Aveeno on social

@aveeno_us has 65K followers on TikTok across 226 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Aveeno PR list

Aveeno works with creators from around 500 followers in US, Worldwide. Applications go through Aveeno's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Aveeno

Build your pitch around Daily Moisturizing Body Lotion with Oat Science, the product Aveeno is best known for. Show how your audience overlaps with theirs (families with sensitive skin from infants to adults) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Aveeno PR FAQ

Does Aveeno send PR packages to small influencers?: Aveeno lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Aveeno send in a PR package?: Their best-known product is Daily Moisturizing Body Lotion with Oat Science. A typical Aveeno PR package is worth about $50. Products retail around $15.
How do I apply to the Aveeno PR list?: Aveeno takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Aveeno pay creators?: Aveeno mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Aveeno work with creators in?: Aveeno works with creators in US, Worldwide.
How long does Aveeno take to reply?: Creators who hear back from Aveeno usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Aveeno details last updated September 2026.