Does Kappel send PR packages to small influencers?

Kappel lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Kappel send in a PR package?

Their best-known product is MDAiRE Medical-Grade Skincare Line. A typical Kappel PR package is worth about $50. Products retail around $78.

How do I apply to the Kappel PR list?

Kappel takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Kappel pay creators?

Kappel mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Kappel take to reply?

Creators who hear back from Kappel usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Kappel

Skincaremdaire.com →

Accepting PR

About Kappel

Official skincare line of Dr. Stefani Kappel. My goal is to create healthy skin from within. MDAiRE™ technology provides innovative actives, perfected delivery and stability mechanisms to promote healthy skin on a cellular level.

What Kappel sends creators

Hero product: MDAiRE Medical-Grade Skincare Line
Typical PR package value: ~$50
Average retail price: ~$78
Collaboration type: Gifted product (no fee)

Who Kappel wants to reach

Kappel's customers are women 25-50 seeking medical-grade, dermatologist-backed skincare. Creators whose followers match that profile get the strongest response.

Content that fits Kappel: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brand Stats

51%

Response Rate

Above average

~3d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Social Media

How to get on the Kappel PR list

Kappel works with creators from around 10K followers. Applications go through Kappel's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Kappel

Build your pitch around MDAiRE Medical-Grade Skincare Line, the product Kappel is best known for. Show how your audience overlaps with theirs (women 25-50 seeking medical-grade, dermatologist-backed skincare) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 3 days, so follow up once after 10 days.

Kappel PR FAQ

Does Kappel send PR packages to small influencers?: Kappel lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Kappel send in a PR package?: Their best-known product is MDAiRE Medical-Grade Skincare Line. A typical Kappel PR package is worth about $50. Products retail around $78.
How do I apply to the Kappel PR list?: Kappel takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Kappel pay creators?: Kappel mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Kappel take to reply?: Creators who hear back from Kappel usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Kappel details last updated October 2026.