House of lashes
Handcrafted lashes using 100% premium human hair and cruelty-free synthetic fibers.
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House of lashes accepts PR applications from content creators with 2K+ followers. Unlock the direct contact details above to reach their PR team.
What House of lashes Looks for in Creator Pitches
As a beauty brand, House of lashes typically looks for creators whose audience genuinely uses and cares about beauty products. A minimum of 2K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience. This program is open to creators based in Worldwide.
House of lashes PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific House of lashes product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. House of lashes has an average response time of around 3 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.