Does Pattern Beauty send PR packages to small influencers?

Pattern Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Pattern Beauty send in a PR package?

Their best-known product is Leave-In Conditioner. A typical Pattern Beauty PR package is worth about $75. Products retail around $28.

How do I apply to the Pattern Beauty PR list?

Use the contact details on this page to reach the Pattern Beauty PR team with your media kit and a content idea.

Does Pattern Beauty pay creators?

Pattern Beauty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Pattern Beauty work with creators in?

Pattern Beauty works with creators in Worldwide.

How long does Pattern Beauty take to reply?

Creators who hear back from Pattern Beauty usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Pattern Beauty

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About Pattern Beauty

Hair care products for natural hair designed for curly, coily & tight-textured hair patterns created by award-winning actress & activist Tracee Ellis Ross.

What Pattern Beauty sends creators

Hero product: Leave-In Conditioner
Typical PR package value: ~$75
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Pattern Beauty wants to reach

Pattern Beauty's customers are people with curly and natural hair seeking targeted care. Creators whose followers match that profile get the strongest response.

Content that fits Pattern Beauty: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Pattern Beauty on social

@patternbeauty has 453K followers on Instagram across 2,683 posts. Study their recent posts before pitching so your idea matches what they already publish.

A little something extra is floating your way. ✨ Get a FREE Shower Brush · Instagram
September Moodboard is here! ↺ Reset for fall energy. It’s the perfect t · Instagram
PATTERN Beauty is proud to announce that we’re the official Hair & Body · Instagram

Brand Stats

46%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

Worldwide

Social Media

How to get on the Pattern Beauty PR list

Pattern Beauty works with creators from around 500 followers in Worldwide. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Pattern Beauty

Build your pitch around Leave-In Conditioner, the product Pattern Beauty is best known for. Show how your audience overlaps with theirs (people with curly and natural hair seeking targeted care) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Pattern Beauty PR FAQ

Does Pattern Beauty send PR packages to small influencers?: Pattern Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Pattern Beauty send in a PR package?: Their best-known product is Leave-In Conditioner. A typical Pattern Beauty PR package is worth about $75. Products retail around $28.
How do I apply to the Pattern Beauty PR list?: Use the contact details on this page to reach the Pattern Beauty PR team with your media kit and a content idea.
Does Pattern Beauty pay creators?: Pattern Beauty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Pattern Beauty work with creators in?: Pattern Beauty works with creators in Worldwide.
How long does Pattern Beauty take to reply?: Creators who hear back from Pattern Beauty usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Pattern Beauty details last updated November 2026.