Does Hourglass Cosmetics send PR packages to small influencers?

Hourglass Cosmetics lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Hourglass Cosmetics send in a PR package?

Their best-known product is Unlocked Instant Extensions Mascara. A typical Hourglass Cosmetics PR package is worth about $50. Products retail around $34.

How do I apply to the Hourglass Cosmetics PR list?

Hourglass Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Hourglass Cosmetics pay creators?

Hourglass Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Hourglass Cosmetics work with creators in?

Hourglass Cosmetics works with creators in US, Worldwide.

How long does Hourglass Cosmetics take to reply?

Creators who hear back from Hourglass Cosmetics usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Hourglass Cosmetics

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Accepting PR

About Hourglass Cosmetics

Luxury vegan beauty brand offering high-performance, innovative cosmetics. Known for Ambient Lighting Powders, Vanish Foundation Stick, and Unlocked Mascara. Luxury, vegan, high-performance, innovative.

What Hourglass Cosmetics sends creators

Hero product: Unlocked Instant Extensions Mascara
Typical PR package value: ~$50
Average retail price: ~$34
Collaboration type: Gifted product (no fee)

Who Hourglass Cosmetics wants to reach

Hourglass Cosmetics's customers are women seeking luxury, cruelty-free cosmetics with premium formulations. Creators whose followers match that profile get the strongest response.

Content that fits Hourglass Cosmetics: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Hourglass Cosmetics on social

@hourglasscosmetics has 2.2M followers on Instagram across 1,135 posts. Study their recent posts before pitching so your idea matches what they already publish.

Ambient Lighting Edit Unlocked: Luck, adorned with a horseshoe design. R · Instagram
@yadavillaret builds a flushed, multidimensional glow with Ambient Light · Instagram
Ambient Lighting Edit Unlocked: Hope, adorned with a heart-shaped key. V · Instagram

Brand Stats

32%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Hourglass Cosmetics PR list

Hourglass Cosmetics works with creators from around 25K followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Hourglass Cosmetics

Build your pitch around Unlocked Instant Extensions Mascara, the product Hourglass Cosmetics is best known for. Show how your audience overlaps with theirs (women seeking luxury, cruelty-free cosmetics with premium formulations) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Hourglass Cosmetics PR FAQ

Does Hourglass Cosmetics send PR packages to small influencers?: Hourglass Cosmetics lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Hourglass Cosmetics send in a PR package?: Their best-known product is Unlocked Instant Extensions Mascara. A typical Hourglass Cosmetics PR package is worth about $50. Products retail around $34.
How do I apply to the Hourglass Cosmetics PR list?: Hourglass Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Hourglass Cosmetics pay creators?: Hourglass Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Hourglass Cosmetics work with creators in?: Hourglass Cosmetics works with creators in US, Worldwide.
How long does Hourglass Cosmetics take to reply?: Creators who hear back from Hourglass Cosmetics usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Hourglass Cosmetics details last updated September 2026.