Does Glossier send PR packages to small influencers?

Glossier lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Glossier send in a PR package?

Their best-known product is Balm Dotcom. A typical Glossier PR package is worth about $50. Products retail around $42.

How do I apply to the Glossier PR list?

Glossier takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Glossier pay creators?

Glossier mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Glossier work with creators in?

Glossier works with creators in US, UK, Canada.

How long does Glossier take to reply?

Creators who hear back from Glossier usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Glossier

Skincaregls.sr →

Accepting PR

About Glossier

Minimalist beauty brand known for "skin first, makeup second" philosophy. Signature products include Boy Brow, Cloud Paint blush, and Milky Jelly Cleanser. Natural finish, easy application, millennial-focused.

What Glossier sends creators

Hero product: Balm Dotcom
Typical PR package value: ~$50
Average retail price: ~$42
Collaboration type: Gifted product (no fee)
Product types: skincare, makeup

Who Glossier wants to reach

Glossier's customers are gen Z and millennial women interested in clean, minimalist beauty. Creators whose followers match that profile get the strongest response.

Content that fits Glossier: fun, personality-led content: trends, humour and quick cuts work well.

Glossier on social

@glossier has 1.1M followers on TikTok across 894 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

It’s the little things 💅 · TikTok
Big Apple energy 🍎🍏 GIVEAWAY! We’re teaming up with @POPPI to celebrate · TikTok
Balm about town 🍎 · TikTok

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

skincare, makeup

Preferred Platforms

instagram, tiktok

Regions

US, UK, Canada

Social Media

How to get on the Glossier PR list

Glossier works with creators from around 500 followers on Instagram and TikTok in US, UK, Canada. Applications go through Glossier's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Glossier

Build your pitch around Balm Dotcom, the product Glossier is best known for. Show how your audience overlaps with theirs (gen z and millennial women interested in clean, minimalist beauty) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in skincare, makeup is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Glossier PR FAQ

Does Glossier send PR packages to small influencers?: Glossier lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Glossier send in a PR package?: Their best-known product is Balm Dotcom. A typical Glossier PR package is worth about $50. Products retail around $42.
How do I apply to the Glossier PR list?: Glossier takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Glossier pay creators?: Glossier mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Glossier work with creators in?: Glossier works with creators in US, UK, Canada.
How long does Glossier take to reply?: Creators who hear back from Glossier usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Glossier details last updated September 2026.