Olay
Skincare brand offering anti-aging and daily care products. Known for Regenerist line, Total Effects, and Retinol24. Anti-aging focus, accessible, effective formulas.
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Browse all Skincare brands →How to Apply to Olay PR List
Olay accepts PR applications from content creators. They prefer email pitches — send a concise message with your media kit, engagement rate, and a content idea tailored to their brand.
What Olay Looks for in Creator Pitches
As a skincare brand, Olay typically looks for creators whose audience genuinely uses and cares about skincare products. There is no stated minimum follower requirement, making Olay accessible to nano and micro creators. This program is open to creators based in US, Worldwide.
Olay PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific Olay product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. Olay has an average response time of around 6 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.