Does Gaiam send PR packages to small influencers?

Gaiam lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Gaiam send in a PR package?

Their best-known product is Yoga mats. A typical Gaiam PR package is worth about $50. Products retail around $65.

How do I apply to the Gaiam PR list?

Gaiam prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Gaiam pay creators?

Gaiam mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Gaiam work with creators in?

Gaiam works with creators in US, Worldwide.

How long does Gaiam take to reply?

Creators who hear back from Gaiam usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

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Gaiam

Fitnessgaiam.com →

Accepting PR

About Gaiam

For over 25 years, Gaiam has been the #1 innovator of premium yoga mats, yoga props, yoga clothing, and yoga accessories, inspiring fitness and yoga DVDs.

What Gaiam sends creators

Hero product: Yoga mats
Typical PR package value: ~$50
Average retail price: ~$65
Collaboration type: Gifted product (no fee)

Who Gaiam wants to reach

Gaiam's customers are yoga practitioners and fitness enthusiasts seeking wellness and active living. Creators whose followers match that profile get the strongest response.

Content that fits Gaiam: content that matches their wellness brand voice.

Brand Stats

49%

Response Rate

Above average

~3d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Gaiam PR list

Gaiam works with creators from around 500 followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Gaiam

Build your pitch around Yoga mats, the product Gaiam is best known for. Show how your audience overlaps with theirs (yoga practitioners and fitness enthusiasts seeking wellness and active living) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 3 days, so follow up once after 10 days.

Gaiam PR FAQ

Does Gaiam send PR packages to small influencers?: Gaiam lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Gaiam send in a PR package?: Their best-known product is Yoga mats. A typical Gaiam PR package is worth about $50. Products retail around $65.
How do I apply to the Gaiam PR list?: Gaiam prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Gaiam pay creators?: Gaiam mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Gaiam work with creators in?: Gaiam works with creators in US, Worldwide.
How long does Gaiam take to reply?: Creators who hear back from Gaiam usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fitness brands with open PR applications on the Fitness directory, or browse the full PR forms directory to find your next collaboration.

Gaiam details last updated July 2026.