Does Floris London (US) send PR packages to small influencers?

Floris London (US) lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.

What does Floris London (US) send in a PR package?

Their best-known product is Floris No. 89 Eau de Cologne. A typical Floris London (US) PR package is worth about $50. Products retail around $95.

How do I apply to the Floris London (US) PR list?

Floris London (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Floris London (US) pay creators?

Floris London (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Floris London (US) take to reply?

Creators who hear back from Floris London (US) usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Floris London (US)

Luxuryus.florislondon.com →

Accepting PR

About Floris London (US)

Floris is the oldest English retailer of fragrance and toiletries and is still family-owned and run today by the 8th and 9th generations of the Floris family.

What Floris London (US) sends creators

Hero product: Floris No. 89 Eau de Cologne
Typical PR package value: ~$50
Average retail price: ~$95
Collaboration type: Gifted product (no fee)

Who Floris London (US) wants to reach

Floris London (US)'s customers are luxury fragrance enthusiasts and heritage beauty consumers. Creators whose followers match that profile get the strongest response.

Content that fits Floris London (US): polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Floris London (US) on social

@florislondon has 89K followers on Instagram across 1,922 posts. Study their recent posts before pitching so your idea matches what they already publish.

Introducing 1676 Eau de Parfum. To celebrate 350 years of Lock & Co. Hat · Instagram
Something is in the air in St James’s. 1676. Coming soon. 📹 @krystian.kr · Instagram
🌹 A Fragrance Worn Through History 🌹 One of my wife’s favorites is the W · Instagram

Brand Stats

31%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

50K+ followers on any platform

Social Media

How to get on the Floris London (US) PR list

Floris London (US) works with creators from around 50K followers. Applications go through Floris London (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Floris London (US)

Build your pitch around Floris No. 89 Eau de Cologne, the product Floris London (US) is best known for. Show how your audience overlaps with theirs (luxury fragrance enthusiasts and heritage beauty consumers) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Floris London (US) PR FAQ

Does Floris London (US) send PR packages to small influencers?: Floris London (US) lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.
What does Floris London (US) send in a PR package?: Their best-known product is Floris No. 89 Eau de Cologne. A typical Floris London (US) PR package is worth about $50. Products retail around $95.
How do I apply to the Floris London (US) PR list?: Floris London (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Floris London (US) pay creators?: Floris London (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Floris London (US) take to reply?: Creators who hear back from Floris London (US) usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more luxury brands with open PR applications on the Luxury directory, or browse the full PR forms directory to find your next collaboration.

Floris London (US) details last updated October 2026.