Does ERLY send PR packages to small influencers?

ERLY lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does ERLY send in a PR package?

Their best-known product is The Gentle Cleanser. A typical ERLY PR package is worth about $50. Products retail around $38.

How do I apply to the ERLY PR list?

ERLY takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does ERLY pay creators?

ERLY mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does ERLY take to reply?

Creators who hear back from ERLY usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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ERLY

Skincareitserly.com →

Accepting PR

About ERLY

ERLY makes clean skincare products for conscious, young consumers.

What ERLY sends creators

Hero product: The Gentle Cleanser
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Gifted product (no fee)

Who ERLY wants to reach

ERLY's customers are people with sensitive skin seeking dermatologist-approved skincare. Creators whose followers match that profile get the strongest response.

Content that fits ERLY: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

51%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the ERLY PR list

ERLY works with creators from around 500 followers. Applications go through ERLY's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for ERLY

Build your pitch around The Gentle Cleanser, the product ERLY is best known for. Show how your audience overlaps with theirs (people with sensitive skin seeking dermatologist-approved skincare) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

ERLY PR FAQ

Does ERLY send PR packages to small influencers?: ERLY lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does ERLY send in a PR package?: Their best-known product is The Gentle Cleanser. A typical ERLY PR package is worth about $50. Products retail around $38.
How do I apply to the ERLY PR list?: ERLY takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does ERLY pay creators?: ERLY mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does ERLY take to reply?: Creators who hear back from ERLY usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

ERLY details last updated October 2026.