Does Curél send PR packages to small influencers?

Curél lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Curél send in a PR package?

Their best-known product is Ultra Healing Lotion. A typical Curél PR package is worth about $75. Products retail around $8.

How do I apply to the Curél PR list?

Use the contact details on this page to reach the Curél PR team with your media kit and a content idea.

Does Curél pay creators?

Curél mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Curél work with creators in?

Curél works with creators in Worldwide, US.

How long does Curél take to reply?

Creators who hear back from Curél usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Curél

Beautycurel.com →

Accepting PR

About Curél

Now with Advanced Ceramide Therapy, Curel lotions heal and protect dry, irritated skin. Meet Curel Japan Facial Care, No.1 in Japan for dry, sensitive skin.

What Curél sends creators

Hero product: Ultra Healing Lotion
Typical PR package value: ~$75
Average retail price: ~$8
Collaboration type: Gifted product (no fee)

Who Curél wants to reach

Curél's customers are people with dry and sensitive skin seeking therapeutic moisturizers. Creators whose followers match that profile get the strongest response.

Content that fits Curél: content that matches their wellness brand voice.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Curél PR list

Curél works with creators from around 10K followers in Worldwide, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Curél

Build your pitch around Ultra Healing Lotion, the product Curél is best known for. Show how your audience overlaps with theirs (people with dry and sensitive skin seeking therapeutic moisturizers) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Curél PR FAQ

Does Curél send PR packages to small influencers?: Curél lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Curél send in a PR package?: Their best-known product is Ultra Healing Lotion. A typical Curél PR package is worth about $75. Products retail around $8.
How do I apply to the Curél PR list?: Use the contact details on this page to reach the Curél PR team with your media kit and a content idea.
Does Curél pay creators?: Curél mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Curél work with creators in?: Curél works with creators in Worldwide, US.
How long does Curél take to reply?: Creators who hear back from Curél usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Curél details last updated October 2026.