Control & Chaos

How to Apply to Control & Chaos PR List

Control & Chaos accepts PR applications from content creators with 5K+ followers. They prefer email pitches — send a concise message with your media kit, engagement rate, and a content idea tailored to their brand.

What Control & Chaos Looks for in Creator Pitches

As a home brand, Control & Chaos typically looks for creators whose audience genuinely uses and cares about home products. A minimum of 5K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience. This program is open to creators based in Worldwide, US.

Control & Chaos PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific Control & Chaos product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. Control & Chaos has an average response time of around 5 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more home brands with open PR applications on the Home directory, or browse the full PR forms directory to find your next collaboration.