Does By Terry send PR packages to small influencers?

By Terry lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does By Terry send in a PR package?

Their best-known product is Skincare-first Luxury Makeup. A typical By Terry PR package is worth about $75. Products retail around $68.

How do I apply to the By Terry PR list?

By Terry prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does By Terry pay creators?

By Terry mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does By Terry work with creators in?

By Terry works with creators in Worldwide, US.

How long does By Terry take to reply?

Creators who hear back from By Terry usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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By Terry

Beautybyterry.com →

Accepting PR

About By Terry

Redefine your beauty routine with high-performing and cutting-edge innovations formulated by beauty trailblazer Terry de Gunzburg. Shop the complete range of luxury makeup, skincare & fragrances n

What By Terry sends creators

Hero product: Skincare-first Luxury Makeup
Typical PR package value: ~$75
Average retail price: ~$68
Collaboration type: Gifted product (no fee)

Who By Terry wants to reach

By Terry's customers are women seeking luxury makeup with skincare benefits. Creators whose followers match that profile get the strongest response.

Content that fits By Terry: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the By Terry PR list

By Terry works with creators from around 25K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for By Terry

Build your pitch around Skincare-first Luxury Makeup, the product By Terry is best known for. Show how your audience overlaps with theirs (women seeking luxury makeup with skincare benefits) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

By Terry PR FAQ

Does By Terry send PR packages to small influencers?: By Terry lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does By Terry send in a PR package?: Their best-known product is Skincare-first Luxury Makeup. A typical By Terry PR package is worth about $75. Products retail around $68.
How do I apply to the By Terry PR list?: By Terry prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does By Terry pay creators?: By Terry mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does By Terry work with creators in?: By Terry works with creators in Worldwide, US.
How long does By Terry take to reply?: Creators who hear back from By Terry usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

By Terry details last updated July 2026.