Does Beiersdorf send PR packages to small influencers?

Beiersdorf lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Beiersdorf send in a PR package?

Their best-known product is NIVEA Cream. A typical Beiersdorf PR package is worth about $100. Products retail around $8.

How do I apply to the Beiersdorf PR list?

Beiersdorf prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Beiersdorf pay creators?

Beiersdorf mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Beiersdorf work with creators in?

Beiersdorf works with creators in Worldwide, US.

How long does Beiersdorf take to reply?

Creators who hear back from Beiersdorf usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Beiersdorf

Skincarebeiersdorf.com →

Accepting PR

About Beiersdorf

We are Beiersdorf, the inventors of modern skin care. Since 1882, we have made people feel good in their skin.

What Beiersdorf sends creators

Hero product: NIVEA Cream
Typical PR package value: ~$100
Average retail price: ~$8
Collaboration type: Gifted product (no fee)

Who Beiersdorf wants to reach

Beiersdorf's customers are consumers seeking quality skincare and personal care products globally. Creators whose followers match that profile get the strongest response.

Content that fits Beiersdorf: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Beiersdorf PR list

Beiersdorf works with creators from around 10K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Beiersdorf

Build your pitch around NIVEA Cream, the product Beiersdorf is best known for. Show how your audience overlaps with theirs (consumers seeking quality skincare and personal care products globally) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Beiersdorf PR FAQ

Does Beiersdorf send PR packages to small influencers?: Beiersdorf lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Beiersdorf send in a PR package?: Their best-known product is NIVEA Cream. A typical Beiersdorf PR package is worth about $100. Products retail around $8.
How do I apply to the Beiersdorf PR list?: Beiersdorf prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Beiersdorf pay creators?: Beiersdorf mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Beiersdorf work with creators in?: Beiersdorf works with creators in Worldwide, US.
How long does Beiersdorf take to reply?: Creators who hear back from Beiersdorf usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Beiersdorf details last updated September 2026.