Does ASOS send PR packages to small influencers?

ASOS lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does ASOS send in a PR package?

Their best-known product is Women's Clothing & Fashion. A typical ASOS PR package is worth about $50. Products retail around $35.

How do I apply to the ASOS PR list?

ASOS takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does ASOS pay creators?

ASOS runs a gifted product + affiliate commission programme.

Which countries does ASOS work with creators in?

ASOS works with creators in UK, US, Australia.

How long does ASOS take to reply?

Creators who hear back from ASOS usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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ASOS

Fashionasos.com →

Accepting PR

About ASOS

UK-based online fashion retailer offering trendy, affordable clothing and accessories. Known for wide selection, fast fashion, and inclusive sizing. UK, online retailer, trendy, affordable, inclusive.

What ASOS sends creators

Hero product: Women's Clothing & Fashion
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Gifted product + affiliate commission
Product types: dresses, tops

Who ASOS wants to reach

ASOS's customers are fashion-forward women and men aged 18-40 seeking trendy affordable styles. Creators whose followers match that profile get the strongest response.

Content that fits ASOS: fun, personality-led content: trends, humour and quick cuts work well.

ASOS on social

@asos has 2.3M followers on TikTok across 508 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

The answer is always ‘yes darling’ Ft. @damepat · TikTok
Micromanagement we can get behind Ft. @lyas · TikTok
Do you want the set tour? @Farron Clark knows her way around. · TikTok

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

fashion

Preferred Platforms

instagram, tiktok

Regions

UK, US, Australia

Social Media

How to get on the ASOS PR list

ASOS works with creators from around 500 followers on Instagram and TikTok in UK, US, Australia. Applications go through ASOS's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for ASOS

Build your pitch around Women's Clothing & Fashion, the product ASOS is best known for. Show how your audience overlaps with theirs (fashion-forward women and men aged 18-40 seeking trendy affordable styles) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in fashion is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

ASOS PR FAQ

Does ASOS send PR packages to small influencers?: ASOS lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does ASOS send in a PR package?: Their best-known product is Women's Clothing & Fashion. A typical ASOS PR package is worth about $50. Products retail around $35.
How do I apply to the ASOS PR list?: ASOS takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does ASOS pay creators?: ASOS runs a gifted product + affiliate commission programme.
Which countries does ASOS work with creators in?: ASOS works with creators in UK, US, Australia.
How long does ASOS take to reply?: Creators who hear back from ASOS usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

ASOS details last updated September 2026.