& Other Stories

How to Apply to & Other Stories PR List

& Other Stories accepts PR applications from content creators with 5K+ followers. They use a direct application form — fill it out with your channel stats, niche, and a short pitch explaining why your audience is a good fit.

What & Other Stories Looks for in Creator Pitches

As a fashion brand, & Other Stories typically looks for creators whose audience genuinely uses and cares about fashion products. A minimum of 5K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience. This program is open to creators based in US, Worldwide.

& Other Stories PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific & Other Stories product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. & Other Stories has an average response time of around 10 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.