Companies That Send PR Packages in 2026 | newcollab
Companies That Send PR Packages in 2026 — The Full List (Updated)
This is the most comprehensive, regularly updated list of brands actively sending PR packages to small creators in 2026. Whether you're a beauty creator, fashion influencer, food blogger, or lifestyle content maker, this list covers every major category with direct contact methods, follower requirements, and reply rates.
Last updated: May 2026 — We add new brands monthly and remove inactive programs. Bookmark this page.
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Beauty & Skincare Brands Sending PR Packages
Beauty and skincare brands are the most active PR senders. These brands have confirmed 2026 programs for small creators:
| Brand | Contact Method | Min. Followers | Niche |
|---|---|---|---|
| Tarte Cosmetics | Email/DM @tartecosmetics | 5K+ | Makeup, Beauty |
| Fenty Beauty | Application Form | 10K+ | Inclusive Makeup |
| Glossier | Email press@glossier.com | 3K+ | Skincare, Natural Beauty |
| COSRX | COSRX Crew Program | 1K+ | K-Beauty, Skincare |
| The Ordinary | Via Deciem Affiliate | 5K+ | Ingredient-focused Skincare |
| Tower 28 | Clean Beauty Summer School | 1K+ | Clean Beauty |
| Herbivore Botanicals | DM/Email | 2K+ | Natural Skincare |
| Supergoop! | Sunshine Crew Program | 3K+ | SPF, Sun Protection |
| Beauty of Joseon | Email/Collaboration Form | 1K+ | K-Beauty Skincare |
| Drunk Elephant | Seasonal Applications | 10K+ | Clean Beauty |
For more K-Beauty brands specifically, see our complete K-Beauty PR list.
Most creators get ignored on application forms — brands receive hundreds per week. A personalised pitch email with your media kit attached gets read first. newcollab writes the email and attaches your kit automatically.
Start pitching brands free →Fashion & Apparel Brands Sending PR Packages
From fast fashion to sustainable staples, these clothing brands actively gift small creators in 2026:
| Brand | Contact Method | Min. Followers | Niche |
|---|---|---|---|
| Princess Polly | Ambassador Program Form | 5K+ | Gen Z Fashion |
| Shein | #SHEINfluencer Program | 1K+ | Fast Fashion |
| ASOS | ASOS Insider Program | 10K+ | Diverse Fashion |
| Lululemon | Local Ambassador Program | 2K+ | Activewear, Yoga |
| Gymshark | Athlete Scout Program | 10K+ | Fitness Apparel |
| Everlane | Email PR Team | 5K+ | Sustainable Fashion |
| Sézane | Email/DM | 5K+ | Parisian Style |
| Free People | Seasonal Applications | 5K+ | Bohemian Lifestyle |
For more fashion brands specifically, see our clothing brands accepting PR applications.
Food & Beverage Brands Sending PR Packages
Food brands are increasingly working with small creators for authentic recipe content and unboxings:
| Brand | Contact Method | Min. Followers | Niche |
|---|---|---|---|
| HelloFresh | Influencer Program Form | 5K+ | Meal Kits |
| Blue Apron | Email PR Team | 3K+ | Cooking, Meal Prep |
| Taco Bell | SOS Kit Program | 5K+ | Fast Food, Foodie |
| La Croix | #LaCroixLove + Email | 1K+ | Beverages, Lifestyle |
| AG1 (Athletic Greens) | Affiliate Program | 10K+ | Health, Wellness |
| Daily Harvest | ShareASale Affiliate | 3K+ | Healthy Eating |
| Graza Olive Oil | DM/Email | 2K+ | Cooking, Food |
Lifestyle & Wellness Brands Sending PR Packages
These lifestyle and wellness brands actively seek micro-creators for authentic partnerships:
| Brand | Contact Method | Min. Followers | Niche |
|---|---|---|---|
| Honest Paws | Email/DM | 2K+ | Pet Products |
| Shopify | Creator Program | 5K+ | Business, E-commerce |
| Canva | Creator Program | 5K+ | Design, Productivity |
| Notion | Ambassador Program | 3K+ | Productivity, Tech |
| Prowly | Email/DM | 3K+ | Marketing, PR |
| BarkBox | Pet Influencer Program | 2K+ | Pet Content |
Tech & Gaming Brands Sending PR Packages
Tech and gaming brands have structured programs for creators of all sizes:
| Brand | Contact Method | Min. Followers | Niche |
|---|---|---|---|
| Logitech G | Affiliate Program | 5K+ | Gaming Peripherals |
| Razer | Affiliate Program | 5K+ | Gaming |
| NordVPN | Affiliate Application | 10K+ | Tech, Security |
| Secretlab | Affiliate Program | 10K+ | Gaming Chairs |
| G FUEL | Ambassador Program | 5K+ | Gaming, Energy |
| Squarespace | Affiliate Application | 10K+ | Web Design, Creative |
How to Contact These Brands (Beyond Just Filling a Form)
Application forms are convenient, but they're not always the most effective way to get PR packages. Here's why email outreach often works better:
Why Email Outreach Beats Application Forms
- Forms get buried: Popular brands receive hundreds of applications weekly. Your form submission sits in a queue with everyone else.
- Email stands out: A well-crafted email lands directly in someone's inbox. It's personal, shows effort, and demonstrates professionalism.
- You control the narrative: Forms ask for what brands want to know. Email lets you highlight what makes you valuable.
- Faster responses: Email pitches typically get responses within 3-7 days. Form applications can take 4-6 weeks (if they respond at all).
The Anatomy of a PR Pitch Email That Gets Replies
For ready-to-use templates, see our 5 copy-paste brand pitch email templates for small creators. Here's what every pitch email should include:
- Specific product mention: Name something you love about their brand. Generic "I love your products" gets deleted.
- Your numbers: Follower count, engagement rate, and audience demographics (age, location, interests).
- Content proposal: Exactly what content you'd create. "I'll make a post" is weak. "I'll create a 60-second unboxing Reel showing my morning routine" is strong.
- Your media kit: Attached as a PDF. This should include your best work, audience insights, and past brand collaborations.
Let newcollab Handle the Pitch
Writing personalised pitches takes time. newcollab's AI pitch writer generates a customised pitch email for each brand you want to contact, automatically attaches your media kit, and tracks responses. Instead of spending hours crafting emails, you spend minutes reviewing and sending.
Most creators find that combining form applications with direct email outreach (via newcollab) doubles their acceptance rate.
Start Sending Pitches Free →What Brands Look For Before Sending PR
Before you apply, make sure you have these basics covered:
- Consistent posting: At least 3-4 posts per week shows you're active and reliable.
- Engagement over followers: 3-6% engagement rate matters more than follower count. Brands know this.
- Niche alignment: A skincare brand won't send PR to a gaming creator. Be clear about your niche.
- Quality content: Your last 9 posts are your portfolio. Make sure they showcase your best work.
- Professional presence: Clear bio, professional email, and a media kit ready to share.
Need help creating a media kit? Check our guide on how to create a media kit in under 30 minutes.
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