Does Who Gives A Crap (US) send PR packages to small influencers?

Who Gives A Crap (US) lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Who Gives A Crap (US) send in a PR package?

Their best-known product is Toilet Paper Rolls. A typical Who Gives A Crap (US) PR package is worth about $50.

How do I apply to the Who Gives A Crap (US) PR list?

Who Gives A Crap (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Who Gives A Crap (US) pay creators?

Who Gives A Crap (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Who Gives A Crap (US) take to reply?

Creators who hear back from Who Gives A Crap (US) usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Who Gives A Crap (US)

Sustainableus.whogivesacrap.org →

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About Who Gives A Crap (US)

We’re Who Gives A Crap, a B Corp™ certified social enterprise and the world’s largest D2C toilet paper company. We make beautifully packaged, comfy, eco-friendly toilet paper because we believe that doing good shouldn’t come with any compromises.

What Who Gives A Crap (US) sends creators

Hero product: Toilet Paper Rolls
Typical PR package value: ~$50
Collaboration type: Gifted product (no fee)

Who Who Gives A Crap (US) wants to reach

Who Gives A Crap (US)'s customers are eco-conscious consumers seeking sustainable household products. Creators whose followers match that profile get the strongest response.

Content that fits Who Gives A Crap (US): fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

35%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Who Gives A Crap (US) PR list

Who Gives A Crap (US) works with creators from around 500 followers. Applications go through Who Gives A Crap (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Who Gives A Crap (US)

Build your pitch around Toilet Paper Rolls, the product Who Gives A Crap (US) is best known for. Show how your audience overlaps with theirs (eco-conscious consumers seeking sustainable household products) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.