Step One AU
Step One AU makes sustainable fashion basics for conscious, minimalist women.
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Browse all Sustainable brands →How to Apply to Step One AU PR List
Step One AU accepts PR applications from content creators with 5K+ followers. Unlock the direct contact details above to reach their PR team.
What Step One AU Looks for in Creator Pitches
As a sustainable brand, Step One AU typically looks for creators whose audience genuinely uses and cares about sustainable products. A minimum of 5K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience.
Step One AU PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific Step One AU product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. Step One AU has an average response time of around 5 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more sustainable brands with open PR applications on the Sustainable directory, or browse the full PR forms directory to find your next collaboration.