Does Step One AU send PR packages to small influencers?

Step One AU lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Step One AU send in a PR package?

Their best-known product is Step One Essentials Collection. A typical Step One AU PR package is worth about $50. Products retail around $45.

How do I apply to the Step One AU PR list?

Step One AU takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Step One AU pay creators?

Step One AU mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Step One AU take to reply?

Creators who hear back from Step One AU usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Step One AU

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About Step One AU

Step One AU makes sustainable fashion basics for conscious, minimalist women.

What Step One AU sends creators

Hero product: Step One Essentials Collection
Typical PR package value: ~$50
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who Step One AU wants to reach

Step One AU's customers are women seeking minimalist, sustainable fashion basics. Creators whose followers match that profile get the strongest response.

Content that fits Step One AU: calm, uncluttered content that lets the product speak for itself.

Brand Stats

37%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Step One AU PR list

Step One AU works with creators from around 5K followers. Applications go through Step One AU's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Step One AU

Build your pitch around Step One Essentials Collection, the product Step One AU is best known for. Show how your audience overlaps with theirs (women seeking minimalist, sustainable fashion basics) using your real demographics. Suggest a format that fits their style: calm, uncluttered content that lets the product speak for itself. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Step One AU PR FAQ

Does Step One AU send PR packages to small influencers?: Step One AU lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Step One AU send in a PR package?: Their best-known product is Step One Essentials Collection. A typical Step One AU PR package is worth about $50. Products retail around $45.
How do I apply to the Step One AU PR list?: Step One AU takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Step One AU pay creators?: Step One AU mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Step One AU take to reply?: Creators who hear back from Step One AU usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more sustainable brands with open PR applications on the Sustainable directory, or browse the full PR forms directory to find your next collaboration.

Step One AU details last updated October 2026.