Does VPA send PR packages to small influencers?

VPA has no stated follower minimum, so nano and micro creators can apply.

What does VPA send in a PR package?

Their best-known product is Whey Protein Isolate. A typical VPA PR package is worth about $50. Products retail around $19.

How do I apply to the VPA PR list?

VPA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does VPA pay creators?

VPA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does VPA work with creators in?

VPA works with creators in Australia.

How long does VPA take to reply?

Creators who hear back from VPA usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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VPA

Supplementsvpa.com.au →

Accepting PR

About VPA

Australian-owned supplement brand manufacturing protein powders, amino acids, and sports nutrition products in their own facility since 2009. Offers science-backed formulas with transparent labeling for athletes and fitness enthusiasts.

What VPA sends creators

Hero product: Whey Protein Isolate
Typical PR package value: ~$50
Average retail price: ~$19
Collaboration type: Gifted product (no fee)
Product types: protein powders, amino acids, pre-workouts, supplements, vitamins

Who VPA wants to reach

VPA's customers are athletes, fitness enthusiasts, and health-conscious Australians. Creators whose followers match that profile get the strongest response.

Content that fits VPA: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

36%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

sports-nutrition, fitness

Regions

Australia

Social Media

How to get on the VPA PR list

VPA works with creators of any size in Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for VPA

Build your pitch around Whey Protein Isolate, the product VPA is best known for. Show how your audience overlaps with theirs (athletes, fitness enthusiasts, and health-conscious australians) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in sports-nutrition, fitness is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

VPA PR FAQ

Does VPA send PR packages to small influencers?: VPA has no stated follower minimum, so nano and micro creators can apply.
What does VPA send in a PR package?: Their best-known product is Whey Protein Isolate. A typical VPA PR package is worth about $50. Products retail around $19.
How do I apply to the VPA PR list?: VPA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does VPA pay creators?: VPA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does VPA work with creators in?: VPA works with creators in Australia.
How long does VPA take to reply?: Creators who hear back from VPA usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.

VPA details last updated October 2026.