Does Variety Mode send PR packages to small influencers?

Variety Mode has no stated follower minimum, so nano and micro creators can apply.

What does Variety Mode send in a PR package?

Their best-known product is Gold Dust Cocoa. A typical Variety Mode PR package is worth about $50. Products retail around $114.

How do I apply to the Variety Mode PR list?

Variety Mode prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Variety Mode pay creators?

Variety Mode mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Variety Mode work with creators in?

Variety Mode works with creators in UK.

How long does Variety Mode take to reply?

Creators who hear back from Variety Mode usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Variety Mode

Supplementsvarietymode.com →

Accepting PR

About Variety Mode

Variety Mode produces organic supplement powders and gummies designed for focus, energy and mood support. Products include Gold Dust powder blends in cocoa, vanilla, hazelnut and salted caramel flavors, plus cherry gummies.

What Variety Mode sends creators

Hero product: Gold Dust Cocoa
Typical PR package value: ~$50
Average retail price: ~$114
Collaboration type: Gifted product (no fee)
Product types: supplement powders, gummies, travel packs

Who Variety Mode wants to reach

Variety Mode's customers are people seeking natural focus, energy and mental health support without caffeine jitters. Creators whose followers match that profile get the strongest response.

Content that fits Variety Mode: content that matches their wellness brand voice.

Brand Stats

42%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Niche

wellness, organic

Regions

Social Media

How to get on the Variety Mode PR list

Variety Mode works with creators of any size in UK. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Variety Mode

Build your pitch around Gold Dust Cocoa, the product Variety Mode is best known for. Show how your audience overlaps with theirs (people seeking natural focus, energy and mental health support without caffeine jitters) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in wellness, organic is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Variety Mode PR FAQ

Does Variety Mode send PR packages to small influencers?: Variety Mode has no stated follower minimum, so nano and micro creators can apply.
What does Variety Mode send in a PR package?: Their best-known product is Gold Dust Cocoa. A typical Variety Mode PR package is worth about $50. Products retail around $114.
How do I apply to the Variety Mode PR list?: Variety Mode prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Variety Mode pay creators?: Variety Mode mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Variety Mode work with creators in?: Variety Mode works with creators in UK.
How long does Variety Mode take to reply?: Creators who hear back from Variety Mode usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.

Variety Mode details last updated October 2026.