Does Vertra send PR packages to small influencers?

Vertra lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Vertra send in a PR package?

Their best-known product is Daily Mineral Sunscreen SPF 30. A typical Vertra PR package is worth about $50. Products retail around $38.

How do I apply to the Vertra PR list?

Vertra takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Vertra pay creators?

Vertra runs a affiliate commission on sales programme.

How long does Vertra take to reply?

Creators who hear back from Vertra usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

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Vertra

Skincarevertra.com →

Accepting PR

About Vertra

Born on the shores of Hawaii in 2004, Vertra is committed to delivering athlete-inspired, planet-friendly, premium suncare and skincare products to keep outdoor athletes and adventurers protected while having fun in the sun – whether you are sur

What Vertra sends creators

Hero product: Daily Mineral Sunscreen SPF 30
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Affiliate commission on sales

Who Vertra wants to reach

Vertra's customers are outdoor athletes and adventurers seeking reef-safe sun protection. Creators whose followers match that profile get the strongest response.

Content that fits Vertra: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

36%

Response Rate

Industry average

~3d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Vertra PR list

Vertra works with creators from around 500 followers. Applications go through Vertra's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Vertra

Build your pitch around Daily Mineral Sunscreen SPF 30, the product Vertra is best known for. Show how your audience overlaps with theirs (outdoor athletes and adventurers seeking reef-safe sun protection) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 3 days, so follow up once after 10 days.

Vertra PR FAQ

Does Vertra send PR packages to small influencers?: Vertra lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Vertra send in a PR package?: Their best-known product is Daily Mineral Sunscreen SPF 30. A typical Vertra PR package is worth about $50. Products retail around $38.
How do I apply to the Vertra PR list?: Vertra takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Vertra pay creators?: Vertra runs a affiliate commission on sales programme.
How long does Vertra take to reply?: Creators who hear back from Vertra usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Vertra details last updated October 2026.