THG
THG (The Hut Group) is a digital retail group which owns brands such as Glossybox, Coggles and Lookfantastic.
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Browse all Beauty brands →How to Apply to THG PR List
THG accepts PR applications from content creators. Unlock the direct contact details above to reach their PR team.
What THG Looks for in Creator Pitches
As a beauty brand, THG typically looks for creators whose audience genuinely uses and cares about beauty products. There is no stated minimum follower requirement, making THG accessible to nano and micro creators. This program is open to creators based in Worldwide.
THG PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific THG product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. THG has an average response time of around 6 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.