Does The Shirt Company send PR packages to small influencers?

The Shirt Company lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does The Shirt Company send in a PR package?

Their best-known product is Classic Cotton T-Shirt. A typical The Shirt Company PR package is worth about $50. Products retail around $35.

How do I apply to the The Shirt Company PR list?

The Shirt Company takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does The Shirt Company pay creators?

The Shirt Company mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does The Shirt Company take to reply?

Creators who hear back from The Shirt Company usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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The Shirt Company

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About The Shirt Company

The Shirt Company makes quality cotton shirts for everyday casual wear.

What The Shirt Company sends creators

Hero product: Classic Cotton T-Shirt
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Gifted product (no fee)

Who The Shirt Company wants to reach

The Shirt Company's customers are casual dressers seeking quality basics and everyday wear. Creators whose followers match that profile get the strongest response.

Content that fits The Shirt Company: content that matches their casual brand voice.

The Shirt Company on social

@shirtcompanylondon has 19K followers on Instagram across 1,771 posts. Study their recent posts before pitching so your idea matches what they already publish.

✨ ODETTE ✨ New Colours. New Season. #effortless #theshirtcompany #season · Instagram
- Meet KARLY - The ultimate relaxed fit shirt✨ NEW colours out now : Blu · Instagram
Yellow has been the colour story of 2026. @wgsn forecast it among their · Instagram

Brand Stats

33%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the The Shirt Company PR list

The Shirt Company works with creators from around 5K followers. Applications go through The Shirt Company's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for The Shirt Company

Build your pitch around Classic Cotton T-Shirt, the product The Shirt Company is best known for. Show how your audience overlaps with theirs (casual dressers seeking quality basics and everyday wear) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

The Shirt Company PR FAQ

Does The Shirt Company send PR packages to small influencers?: The Shirt Company lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does The Shirt Company send in a PR package?: Their best-known product is Classic Cotton T-Shirt. A typical The Shirt Company PR package is worth about $50. Products retail around $35.
How do I apply to the The Shirt Company PR list?: The Shirt Company takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does The Shirt Company pay creators?: The Shirt Company mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does The Shirt Company take to reply?: Creators who hear back from The Shirt Company usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

The Shirt Company details last updated November 2026.