Does The Oodie send PR packages to small influencers?

The Oodie has no stated follower minimum, so nano and micro creators can apply.

What does The Oodie send in a PR package?

Their best-known product is Oodie Original. A typical The Oodie PR package is worth about $50. Products retail around $60.

How do I apply to the The Oodie PR list?

The Oodie prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does The Oodie pay creators?

The Oodie mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does The Oodie work with creators in?

The Oodie works with creators in UK.

How long does The Oodie take to reply?

Creators who hear back from The Oodie usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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The Oodie

Hometheoodie.co.uk →

Accepting PR

About The Oodie

The Oodie creates oversized wearable blankets, dressing gowns, and loungewear made with sherpa fleece. Loved by 4+ million customers worldwide for comfort and warmth.

What The Oodie sends creators

Hero product: Oodie Original
Typical PR package value: ~$50
Average retail price: ~$60
Collaboration type: Gifted product (no fee)
Product types: wearable blankets, dressing gowns, weighted blankets, loungewear, nightdresses

Who The Oodie wants to reach

The Oodie's customers are people seeking cozy, comfortable at-home wear and relaxation products. Creators whose followers match that profile get the strongest response.

Content that fits The Oodie: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

36%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Niche

comfort-wear, loungewear

Regions

Social Media

How to get on the The Oodie PR list

The Oodie works with creators of any size in UK. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for The Oodie

Build your pitch around Oodie Original, the product The Oodie is best known for. Show how your audience overlaps with theirs (people seeking cozy, comfortable at-home wear and relaxation products) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in comfort-wear, loungewear is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

The Oodie PR FAQ

Does The Oodie send PR packages to small influencers?: The Oodie has no stated follower minimum, so nano and micro creators can apply.
What does The Oodie send in a PR package?: Their best-known product is Oodie Original. A typical The Oodie PR package is worth about $50. Products retail around $60.
How do I apply to the The Oodie PR list?: The Oodie prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does The Oodie pay creators?: The Oodie mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does The Oodie work with creators in?: The Oodie works with creators in UK.
How long does The Oodie take to reply?: Creators who hear back from The Oodie usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more home brands with open PR applications on the Home directory, or browse the full PR forms directory to find your next collaboration.

The Oodie details last updated October 2026.